Bridgestone Americas has launched the new Firestone Champion tire for cars and minivans.

“Drivers today want to get the most out of their vehicle, and that starts with buying the right set of tires,” said Philip Dobbs, chief marketing officer, Bridgestone Americas. “The Firestone Champion with Fuel Fighter Technology is dependable and backed by the best treadwear warranty available from Firestone. Complemented by its fuel fighting technology, the Firestone Champion tire is a great choice for drivers who are on the go and expect their tires to go the extra mile, too.”

Fuel Fighter Technology is engineered to gives drivers more miles per fill-up and the tire is backed by a 70,000 mile limited treadwear warranty, the tiremaker said.

Additionally, the tire gives drivers all season performance in dry, wet and winter driving conditions, Bridgestone adds.

The new Firestone Champion will replace the Firestone Affinity and Precision touring tires. The tire is now available in the U.S. and Canada in 48 sizes in 14-inch to 18-inc rim diameters.

For more information, visit FirestoneTire.com.