Firestone Goes Off-Road with M/T Tire - Tire Review Magazine

Firestone Goes Off-Road with M/T Tire

Fifteen years after the launch of the Firestone Destination M/T tire, Bridgestone Americas’ Firestone brand has introduced the next generation of its mud-terrain tire – the Destination M/T2.

Fifteen years after the launch of the Firestone Destination M/T tire, Bridgestone Americas’ Firestone brand has introduced the next generation of its mud-terrain tire – the Destination M/T2.

Tucked away on the wooded trails of Overland Experts’ off-road training site in Orange, Va., automotive media and social media influencers tested the tires’ improvements in mud and rocky terrain during the Destination M/T2 Challenge.

Designed for 4X4 vehicles, pickup trucks and SUVs, the Destination M/T2 features an all-new tread compound and aggressive tread design to offer even more traction in off-road conditions than it’s predecessor.

A new 3-ply sidewall construction and an aggressive shoulder offer traction on deep mud, rock, and sand, and new 23-degree attack angles between lugs helps the tire grip surfaces for strong pulling power, Firestone said. Additionally, stone and mud ejectors help clear the tread of debris.

“The Firestone Destination M/T2 tire is the ultimate tire for adventure-seekers looking to get the most performance out of their truck or Jeep,” said Erik Seidel, president of consumer replacement tire sales in the U.S. and Canada at Bridgestone Americas. “Overlanders and weekend warriors expect their tires to perform across a wide range of intense conditions, and the Destination M/T2 delivers an incredible off-road driving experience. We built a tough tire that attacks the terrain.”

Another major improvement of the Destination M/T2 is snow performance. The tire features sipes and 20% more biting edges for grip in the wet and snow.

The Firestone Destination M/T2 tire will be available in July in 29 sizes, 15- to -22-inch wheel diameter. The new sizes also include three 37-inch wide tires.

The tire is backed by a Gold Pledge Limited Warranty and the Firestone 30- Day Buy & Try Guarantee.

Read more about the new Firestone Destination M/T2 and the Overland Experts driving experience in the June issue of Tire Review.

You May Also Like

McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock

McCarthy Tire Service has been recognized by readers of the Wilkes-Barre Times Leader in its Best of the Best contest. The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail. Additionally, the company received a silver award in the Best Tire Shop category.

Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400
Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

ANYLINE-AI-stock
Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion
K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M

Other Posts

Ag tires and the duality of deflection

Farmers are stuck between rising input costs and declining crop prices. Therein lies the opportunity for ag tire dealers across the country.

BKT_AGRIMAXFACTOR_Field
Hercules Tire reveals spring rebate on five tire lines

From now until May 15, customers who purchase four qualifying Hercules Tires may be eligible to receive up to a $70 rebate.

hercules-spring-us-rebate
Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

Kenda-Tire-Sir-CC-High-Fives-1400
Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report