Firestone Goes Off-Road with M/T Tire - Tire Review Magazine

Firestone Goes Off-Road with M/T Tire

Fifteen years after the launch of the Firestone Destination M/T tire, Bridgestone Americas’ Firestone brand has introduced the next generation of its mud-terrain tire – the Destination M/T2.

Fifteen years after the launch of the Firestone Destination M/T tire, Bridgestone Americas’ Firestone brand has introduced the next generation of its mud-terrain tire – the Destination M/T2.

Tucked away on the wooded trails of Overland Experts’ off-road training site in Orange, Va., automotive media and social media influencers tested the tires’ improvements in mud and rocky terrain during the Destination M/T2 Challenge.

Designed for 4X4 vehicles, pickup trucks and SUVs, the Destination M/T2 features an all-new tread compound and aggressive tread design to offer even more traction in off-road conditions than it’s predecessor.

A new 3-ply sidewall construction and an aggressive shoulder offer traction on deep mud, rock, and sand, and new 23-degree attack angles between lugs helps the tire grip surfaces for strong pulling power, Firestone said. Additionally, stone and mud ejectors help clear the tread of debris.

“The Firestone Destination M/T2 tire is the ultimate tire for adventure-seekers looking to get the most performance out of their truck or Jeep,” said Erik Seidel, president of consumer replacement tire sales in the U.S. and Canada at Bridgestone Americas. “Overlanders and weekend warriors expect their tires to perform across a wide range of intense conditions, and the Destination M/T2 delivers an incredible off-road driving experience. We built a tough tire that attacks the terrain.”

Another major improvement of the Destination M/T2 is snow performance. The tire features sipes and 20% more biting edges for grip in the wet and snow.

The Firestone Destination M/T2 tire will be available in July in 29 sizes, 15- to -22-inch wheel diameter. The new sizes also include three 37-inch wide tires.

The tire is backed by a Gold Pledge Limited Warranty and the Firestone 30- Day Buy & Try Guarantee.

Read more about the new Firestone Destination M/T2 and the Overland Experts driving experience in the June issue of Tire Review.

You May Also Like

PRT launches 28 new complete struts in North America

These products expand coverage to nearly 6 million vehicles.

PRT-28-new-struts-1400

PRT has released 28 new complete struts in North America, representing nearly 6 million vehicles in new coverage. PRT said the new applications of the component are designed for light vehicles, SUVs and pickup trucks. The new products include models such as the Hyundai Elantra GT, Mercedes CLA 250, Subaru Outback and Toyota Tacoma, as well as new applications such as the 2022 Honda Ridgeline.

Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Doran-4-tire-monitoring-system
Akebono names new regional sales manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

Akebono-regional-sales-manager
TEXA runs car diagnostic tool promotion

The promotion is active through Aug. 31.

TEXA-promotion
ATD opens regional distribution center in McDonough, Georgia

The new facility will support 22 distribution centers across Georgia, Florida, Alabama, Louisiana, Mississippi and Tennessee.

ATD-Georgia-Facility-Outside
Other Posts
GRI expands footprint in South America

GRI said its goal is not just to sell specialty tires, but to contribute to the region’s growth through its focus on sustainability.

GRI-team-South-America
Aperia’s Halo Tire Inflator accrues over 100 billion miles

The company said its Halo Tire Inflator has saved over 716,000 metric tons of CO2.

Aperia-Halo-Tire-Inflator
Electronic Specialties releases Pro Auto Test Lead Kit

The kit includes a full range of accessory test leads designed for automotive, heavy-duty and marine electrical troubleshooting

Electronic-Specialties-Test-Lead-Kit
Nokian Tyres produces first tire in new Romanian factory

The annual capacity of the Nokian Tyres Romania factory will be 6 million tires once the factory is fully operational.

Nokian-Tyres-Romania-factory