Firestone Goes Off-Road with M/T Tire - Tire Review Magazine

Firestone Goes Off-Road with M/T Tire

Fifteen years after the launch of the Firestone Destination M/T tire, Bridgestone Americas’ Firestone brand has introduced the next generation of its mud-terrain tire – the Destination M/T2.

Fifteen years after the launch of the Firestone Destination M/T tire, Bridgestone Americas’ Firestone brand has introduced the next generation of its mud-terrain tire – the Destination M/T2.

Tucked away on the wooded trails of Overland Experts’ off-road training site in Orange, Va., automotive media and social media influencers tested the tires’ improvements in mud and rocky terrain during the Destination M/T2 Challenge.

Designed for 4X4 vehicles, pickup trucks and SUVs, the Destination M/T2 features an all-new tread compound and aggressive tread design to offer even more traction in off-road conditions than it’s predecessor.

A new 3-ply sidewall construction and an aggressive shoulder offer traction on deep mud, rock, and sand, and new 23-degree attack angles between lugs helps the tire grip surfaces for strong pulling power, Firestone said. Additionally, stone and mud ejectors help clear the tread of debris.

“The Firestone Destination M/T2 tire is the ultimate tire for adventure-seekers looking to get the most performance out of their truck or Jeep,” said Erik Seidel, president of consumer replacement tire sales in the U.S. and Canada at Bridgestone Americas. “Overlanders and weekend warriors expect their tires to perform across a wide range of intense conditions, and the Destination M/T2 delivers an incredible off-road driving experience. We built a tough tire that attacks the terrain.”

Another major improvement of the Destination M/T2 is snow performance. The tire features sipes and 20% more biting edges for grip in the wet and snow.

The Firestone Destination M/T2 tire will be available in July in 29 sizes, 15- to -22-inch wheel diameter. The new sizes also include three 37-inch wide tires.

The tire is backed by a Gold Pledge Limited Warranty and the Firestone 30- Day Buy & Try Guarantee.

Read more about the new Firestone Destination M/T2 and the Overland Experts driving experience in the June issue of Tire Review.

You May Also Like

Bridgestone Raises Over $2.44 Million for United Way

Bridgestone’s annual efforts, including a record-breaking golf tournament, raised funds supporting Middle Tennessee communities.

donate-stock

Bridgestone Americas (Bridgestone) said its Nashville teammates and partners from across the country raised more than $2.44 million in 2023 for the United Way of Greater Nashville to support the organization’s network of local organizations providing essential services and programs across Middle Tennessee. Bridgestone said this year’s donation is yet another record for the company in support of a nearly 30-year partnership with United Way that has raised more than $12.8 million for the organization since 2015.

Hofmann Debuts Advanced Armored Series 2400P Wheel Balancer

Hofmann said its Hofmann balancer ensures precise balancing, smartSonar technology and versatile use for standard and EV wheels.

Hofmann_Armored_Series_2400P-1400
Toyo Tires Promotes New VP of Sales

Mike Snyder has been promoted to vice president of sales. Snyder previously served as the sr. director of sales, strategic accounts.

ToyoTires_MikeSnyder
Bridgestone, ‘Play Like a Girl!’ Partner with NFL Teams

Bridgestone said its collaboration fosters girls’ leadership in STEM through NFL partnerships and initiatives.

Bridgestone-girls-flag-football
Pirelli Inaugurates $15 Million R&D Center in Silao, Mexico

Pirelli’s new hub will focus in on technology, digitalization and training for predictive vehicle dynamics.

Pirelli facility Mexico

Other Posts

Turbo Wholesale Tires Reveals New Logo

The company said the logo change comes as Turbo concludes its 40th-anniversary celebration.

Turbo-Wholesale-tire-new-logo
Maine Voters Overwhelmingly Back Right to Repair

Over 80% of Mainers voted “yes” to ensure that they and their repair shops can access vehicle diagnostic tools and data.

CEOs of 10 Tire Manufacturers Unveil Two-Year Sustainability Plan

The plan emphasizes tire-emission research, circular end-of-life tire management and enhanced sustainability assessments.

Tire-Industry-Project tool kit for end of life tires
Ohio Tire & Automotive Association Partners with CareerPlug

OTAA members gain free access to CareerPlug’s hiring platform, including expert support and discounted premium services.

Handshake agreement