Connect with us

News

Firestone Signs Multi-Year Deal with IndyCar

Bridgestone Americas’ Firestone brand extends its partnership with IndyCar as the official tire supplier of the Verizon IndyCar Series.

Advertisement

Firestone_IndyCar

Advertisement
Click Here to Read More
Advertisement

Through a multi-year deal, Bridgestone Americas’ Firestone brand has extended its partnership with IndyCar as the official tire supplier of the Verizon IndyCar Series.

The length of the extension has not been disclosed, but the partnership will extend past 2018 – the year the tiremaker and IndyCar originally extended its partnership to in a 2012 deal.

“Firestone is part of the fabric of IndyCar and its commitment to evolving performance, innovation and safety in the Verizon IndyCar Series has been remarkable,” said Jay Frye, IndyCar president of competition and operations. “The Firestone brand has been part of our sport for more than 100 years and continues to be an integral partner in the growth of IndyCar on and off the racetrack.”

With the multi-year contract extension includes Firestone will still sponsor race events, have on-site fan engagement at the IndyCar Fan Village and promote a national advertising campaign via television, radio and print/digital media.

Additionally, Firestone will add to the overall tire allotment at each event to increase on-track activity during practice sessions and teams will be allowed to run one set of red-sidewall Firestone Firehawk tires during Friday practice sessions at all road/street course events, Bridgestone said.

Advertisement

Firestone has been the sole tire supplier of the Verizon IndyCar Series since 2000. The 2017 Verizon IndyCar Series season starts on March 12 at the Firestone Grand Prix of St. Petersburg.

Advertisement
Click to comment

Kumho Tire USA Introduces New Website, Dealer Portal

Wheel Torque Focus of Week 4 TIA Training Webinar

Registration Opens for TIA Host Hotel, GTE/SEMA Show

Openbay Otis Integrates with TireShop by Freedomsoft

Advertisement

POPULAR POSTS

Buyer Beware? Chinese Tires Mean Different Quality Levels

News

Cooper Introduces CS5, Phases Out CS4

News

Michelin Rolls Out Premier LTX

Featured

Toyo’s Celsius Plans to One-up All-Season Tires

Connect