Mindshare Technologies is a supplier of real-time customer feedback solutions that measure customer satisfaction and loyalty.

The “Voice of the Customer” product consists of real-time, Web-based reporting of store rankings, trends, and goal performance on demand 24 hours a day, seven days a week. Reporting includes actual customer voice or text comments plus customer callback tracking.

"Mindshare’s automated customer feedback solution has enabled us to more fully understand what we are doing well and where our improvement opportunities lie, by store, daily. Every store manager will have real-time insight into actual customer perception and experience," said Larry Perdue, director of consumer and government relations for BFS Retail & Commercial Operations, parent company of Firestone Complete Auto Care and Tires Plus. "With the ability to continually monitor the customer service heartbeat, we can more effectively meet our customers’ needs and strengthen our relationships."

Mindshare leverages ‘traditional’ customer survey methods, such as comment cards, outbound telephone surveys, paper surveys and exit interviews but also uses interactive voice response surveys (IVR) and Web-based surveys. Customers elect to take the automated survey by toll free phone number or Web and receive a store-discount incentive in return.