Firestone Brand Hits the Bigs

Bridgestone/Firestone North American Tire’s Firestone brand will serve as a sponsor for Major League Baseball’s opening week and key events, including the World Series.

Published: March 26, 2008

BFNAT signed a deal with Fox Sports Network to place the Firestone brand on the network’s MLB opening week coverage.

During opening day and opening week festivities, the Firestone brand will be a presenting sponsor of the 25 MLB teams featured on Fox Sports Network affiliates. The brand will be featured in more than 2,200 30-second advertisements during MLB programming.

In addition, Firestone brand ads will appear in game-day programs for 29 U.S.-based MLB teams, and in programs for the MLB All-Star Game, the National League Championship Series, the American League Championship Series and the World Series. The Firestone logo will also appear during televised games and highlighted in a custom, animated Fox Box “Leaders” feature. (Tire Review/Akron)

Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

By Christian Hinton

Published: April 22, 2024

Yokohama Rubber held a groundbreaking event on April 15 for its new consumer and light truck tire plant at the Alianza Industrial Park in Saltillo, Coahuila, Mexico. The company said the event was well attended by a crowd of state and local officials, as well as management from Yokohama companies, including YRC Chairman and CEO Masataka Yamishi; Yokohama Corporation North America (YCNA) CEO Shinichi Takimoto; and Yokohama Tire Corporation (YTC) President and CEO Jeff Barna.