Forward Thinking Filter Service Bundles

Forward-Thinking Filter Service Bundles

When will you see your customer next? You need to be asking this question every time a customer comes to your shop. You do not need to be a psychic to answer this question. What you do need is the maintenance schedule. Looking forward on the schedule can save your customer an extra trip, protect their vehicle and help you to capture their business. If a customer is due for an oil change, look forward on the maintenance schedule to see what will be expiring during that oil change. Then you can bundle maintenance items like air and cabin air filters into one visit.

An air filter can protect the engine for 12 months or 12,000 miles. However, with some oil change intervals lasting 7,000 or even 10,000 miles, the air filter may exceed its recommended interval before the next oil change. If the filter exceeds the recommended interval, it can impact performance and fuel efficiency. Chances are your customer will not know the last time the cabin air filter was replaced, or even if they have a cabin air filter.

It is recommended to replace the cabin air filter every 12 months or 12,000 miles. Regular replacement of the cabin air filter will prevent the diminished performance of the HVAC system and health of the evaporator and heater cores. For the occupants in the vehicle, regular replacement will keep out and capture inert allergens like mold and soot. Bundling air, oil, and cabin air filters together can not only save the customer an extra trip to your shop, but it can protect their investment in their vehicle.

Purolator has a full line of filters for oil, air, and cabin air filters. They also have different filter lines, like PurolatorONE and Boss. So you can tailor the filters for the driver and their environment. Thanks for watching.

This video is sponsored by Purolator.

You May Also Like

Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART II

In Part II of this interview, Dan talks about how tire tread patterns have influenced golf ball design, and vice versa.

dan-murphy-1400part2

Tiger Woods, Jason Day and Freddie Couples are just a few of the names linked to the quality and precision behind Bridgestone Golf – but the man behind the scenes who helped create and catapult the Bridgestone Golf brand to PGA grounds is Dan Murphy, the company's current president and CEO.

AMN Drivetime with Schaeffler’s Jerry Conroy

Jerry Conroy shares insights into his career trajectory, the evolving landscape of the company’s aftermarket operations, and its commitment to innovation and sustainability.

Drivetime_ Conroy
Bridgestone Golf CEO Dan Murphy shares what links tires to teeing up Tiger Woods – PART I

In Part I of this interview, Dan discusses successfully bridging the worlds of tires and golf balls into one premium branding experience.

dan-murphy-1400
Does your shop need a marketing firm?

Hiring a marketing firm won’t automatically bring in more business – it can lose you money if you don’t take proper steps.

TR-Continental-marketing
Michelin highlights sustainable milestones at Sonoma Raceway

We learn about sustainability strategies and new products, drive a Freightliner all-electric eCascadia Class 8 truck, and take a few hot laps around the track.

Michelin-Sustainability-Summit-1400

Other Posts

How to recommend LT tires to customers

The LT segment is complex, with different customer priorities and use cases to consider.

TR-Continental-LT-tires
Continental Tire’s lessons learned from over 120 years of retreading

John Cox, head of retread truck tires Americas, discusses retread market trends in 2024 and the importance of tire dealers advising their fleet customers on the benefits of retreading.

WT-YT-Continental-Retread-1400
How to avoid TPMS sensor signal transmission limitations

Focus on tool positioning, try not to block the signal, avoid RF clashing and double-check the make, model, year and frequency.

How AI is being used in your shop

AI has been around in the aftermarket for over 20 years, making life easier for techs and shop owners without ever threatening their jobs.

TR-Continental-AI