Taiwan-based tiremaker Federal Tyres hosted a family-themed carnival in celebration of its 60th anniversary. Federal chose to recognize family, as family is a crucial corporate culture valued by Federal and is an important element for the success of business, the tiremaker said.
Hosted in Taoyuan, the carnival featured food vendors and an amusement area, as well as a video made by Federal’s partner Manchester United. Additionally art made from carving tires was displayed.
Federal Tyres was founded in 1954 as the first tire company manufacturing passenger car radial tires in greater China.