Federal Tire Corp. received the Taiwan Excellence Award, which recognizes product ingenuity and technological innovation.
The award specifically noted Federal’s FZ-201 R-compound tire and its Couragia F/X SUV line.
Presented by Taiwan’s Ministry of Economic Affairs and Taiwan External Trade Development Council, the award was created 20 years ago to encourage Taiwan businesses to improve products, quality and processes. The award considers design, research and development, quality and marketing.
“We hope to share with our clients from around the world by achieving such recognition as an innovative, reliable, and worthy name among the tire manufacturers through the backup and involvement of Taiwan Excellence campaign,” said Taz Yeh, Federal motorsports project manager.
“By implementing new strategies and joining more effective events and activities that is able to generate tremendous added value and benefits from the high-end quality and technology of a tire for our global customers in return, Federal Tire has gone extra miles not only to increase and improve the awareness of Taiwan brand once again, but also bring a fulfillment as well as satisfaction to those thrill seekers on and off track in domestic and overseas markets,” the tiremaker said in a statement.