Federal Launches New YouTube Effort - Tire Review Magazine

Federal Launches New YouTube Effort

Federal Tire Corp. has debuted its new video portal on YouTube.com.

The tiremaker has produced a series of videos that have been placed on the site, which it said will reach a global audience.

“Utilizing the social media communication approach as a premier platform for the distribution of our high quality, fully featured footage of events in all forms of motorsports, we are excited about providing a place where performance enthusiasts, racing aficionados, customers and friends can connect online and develop a unique Federal community,” the company said.

Federal said the YouTube placements are part of its new marketing emphasis on the Internet and through social media. “We are enthusiastic about conveying the essence of Federal brand. Our customized and innovative campaigns are essential in stamping on brand’s presence in an increasingly competitive and crowded Web space,” the company said.

In addition to the video, Federal said it will run an integrated electronic advertising campaign “with major media outlets to promote our video series by embedding them via banner ads, weekly e-newsletters, and on pages of our official Web site as an effective branding tool to generate more views of the films.”

You May Also Like

PRT launches 28 new complete struts in North America

These products expand coverage to nearly 6 million vehicles.

PRT-28-new-struts-1400

PRT has released 28 new complete struts in North America, representing nearly 6 million vehicles in new coverage. PRT said the new applications of the component are designed for light vehicles, SUVs and pickup trucks. The new products include models such as the Hyundai Elantra GT, Mercedes CLA 250, Subaru Outback and Toyota Tacoma, as well as new applications such as the 2022 Honda Ridgeline.

Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Doran-4-tire-monitoring-system
Akebono names new regional sales manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

Akebono-regional-sales-manager
TEXA runs car diagnostic tool promotion

The promotion is active through Aug. 31.

TEXA-promotion
ATD opens regional distribution center in McDonough, Georgia

The new facility will support 22 distribution centers across Georgia, Florida, Alabama, Louisiana, Mississippi and Tennessee.

ATD-Georgia-Facility-Outside
Other Posts
GRI expands footprint in South America

GRI said its goal is not just to sell specialty tires, but to contribute to the region’s growth through its focus on sustainability.

GRI-team-South-America
Aperia’s Halo Tire Inflator accrues over 100 billion miles

The company said its Halo Tire Inflator has saved over 716,000 metric tons of CO2.

Aperia-Halo-Tire-Inflator
Electronic Specialties releases Pro Auto Test Lead Kit

The kit includes a full range of accessory test leads designed for automotive, heavy-duty and marine electrical troubleshooting

Electronic-Specialties-Test-Lead-Kit
Nokian Tyres produces first tire in new Romanian factory

The annual capacity of the Nokian Tyres Romania factory will be 6 million tires once the factory is fully operational.

Nokian-Tyres-Romania-factory