Super Grip Intl Ltd., the authorized distributor of Federal Tyres, recently hosted a conference and banquet in Colombo, Sri Lanka, to celebrate its 6th anniversary. The company, which has expanded from 70 dealers to more than 100 since it was founded in 2004, sought to “enhance the Federal brand in Sri Lanka while recognizing the efforts and support of its dealer channel.”
At the conference, Federal displayed its line of products and explained the tire design, construction and performance attributes of each to participating dealers. The conference included presentations on future company direction, sales performance and campaigns, new marketing initiatives, associate programs and promotions, and helping dealers improve business and stay competitive.
The meeting ended with a gala dinner, during which Da Wu Chen, Federal’s director of global marketing, and Howard Chen, Oceania & Asia sales manager, addressed dealers: “We have been working with Mr. Sanjeewa Perera and his team for over six years, and we are delighted to continue developing and to drive forward with our relationship.
“We are all squarely focused on delivering added value to our customers at all levels and across all segments. Ultimately, we want to grow with our dealers as we have done in the past and will do in the future.”