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Falken Tire Expands Loyalty Program

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liftshiftlogoFalken Tire Corp. has partnered with Lift & Shift Inc.to introduce an enhanced version of its Falken Fanatic Dealer loyalty program, available today, July 1.

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The company’s existing rewards program provides dealers with cash rewards and Falken Fanatic Points. The partnership with Lift & Shift gives dealers a choice in how they wish to be rewarded. They can choose to earn cash rewards or instead select from a number of reward currencies made available by Lift & Shift, including an assortment of frequent flyer currencies, hotel points or gift card points.

Dealers will also now be able to redeem their Falken Fanatic Points for these same reward currencies, enabling them to add to their favorite reward account balances even faster.

Falken’s dealers will be able to visit a special Fanatic – Lift & Shift Rewards website and check their rewards history 24/7. They also will be able to earn bonus miles and points by taking advantage of special offers that will be promoted by Falken on certain products throughout the year.

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