Falken Teases SEMA 2019 Subaru Crosstrek Project Vehicle with Wildpeak A/T Trail Tires - Tire Review Magazine

Falken Teases SEMA 2019 Subaru Crosstrek Project Vehicle with Wildpeak A/T Trail Tires

Falken Tires brought its modified Wildpeak A/T Trail-equipped 2019 Subaru Crosstrek to this year's SEMA Show in Las Vegas.

Falken-SEMA

Falken Tires brought its modified Wildpeak A/T Trail-equipped 2019 Subaru Crosstrek to this year’s SEMA Show in Las Vegas.

Built by Crawford Engineering, the vehicle features a specially-mounted LP Aventure front trail guard to prevent damage to the nose of the vehicle, as well as rock sliders alongside the body to avoid scratches and gouges from rock climbing. Baja Design lighting, Method Race wheels along with a distinctive wrap design and Yakima bike racks make up the overall look of the crossover.

Engineered to match the dynamic characteristics of today’s modern crossovers, the Wildpeak A/T Trail is built for aggressive off-road traction and delivering dependable all-weather performance.

“We spoke with thousands of crossover owners across the United States and Canada, and found there is well-defined subset of motorists who use their vehicles for both daily driving and outdoor adventuring, just like many 4×4 SUV and pickup owners do,” stated Drew Howlett, Falken Tires product manager of light truck/SUV tires. “However, while this consumer segment is particularly drawn to the versatility of a vehicle having increased ground clearance and all-wheel-drive capability, they don’t want to compromise on fuel efficiency, or, in some cases, deal with the larger size of a traditional SUV or pickup.

“In addition to the Subaru Crosstrek, our A/T TRAIL tire is a popular fitment for the Subaru Outback, as well as Ford Escape, Jeep Cherokee, Honda CR-V, and for 2020, becomes the original equipment tire for the Toyota RAV4 TRD Off-Road,” Howlett said.

You May Also Like

RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose

RNR Tire Express (RNR) recently closed out its annual franchise conference, where it honored the legacy of Richard Rose, who it considered one of its “trailblazing franchisees.” Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

Members of the Rose family were in attendance at the conference to accept the Lifetime Achievement Award on Richard’s behalf. Rose's two sons will continue to operate their father’s franchise locations in Virginia and ensure his legacy continues within the RNR system and throughout the communities he services, RNR Tire Express said.

How manufacturers design LT tires to meet diverse demands

From performance demands to consumer-driven designs for diverse driving environments, the LT tire market is full of innovation.

CT22_TerrainContact-HT_Ford-150_Garage-1400
Tips for recommending the right light truck tire

Talking to customers about LT tires starts with understanding the nuances in the segment.

Klever-AT2-1400
Mickey Thompson Unveils Baja Boss XS Tire

An evolution of the Baja Boss M/T, the Baja Boss XS features an asymmetric tread pattern and reinforced sidewalls.

MTT_BAJA_BOSS_XS
Winter Tire Market Flat, But EV-Specific Products Bring Opportunity

Affected by pandemic supply chain disruptions and the uptick in sales of all-weather tires, the winter tire market in the U.S. has been largely flat in recent years. Despite the expectation that this will continue, tire dealers in snowy regions like the northern U.S. and Canada still should plan ahead to meet consumer demand in

Nokian+Tyres+Hakkapeliitta+R5

Other Posts

McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock
Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400
Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

ANYLINE-AI-stock
Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion