Falken Tire Corp. has expanded on the East Coast with the opening of a regional distribution center in Robbinsville, N.J.

The facility will service tire dealers throughout the mid-Atlantic region up through the Northeast to Eastern Canada, the tiremaker said. The increased inventory as well as the expanded fleet of trucks will enable faster and more efficient delivery throughout the region, Falken noted.

“The Northeast market is a key target area for Falken’s domestic sales strategy, and having a new state-of-the-art distribution center in this area will support our brand’s growth for the next seven to ten years,” said Ron Papcun, Falken’s vice president of operations. “This location is the model of Falken’s new warehouse design which is capable of storing 54% more tires per square foot than previous locations.”