Falken Tire Corp. has signed a multi-year deal with Major League Baseball designating Falken tires as the Official Tire of Major League Baseball.
This is Falken’s first deal with a professional sports league and represents a strategic expansion of Falken’s sports sponsorship program, the tiremaker said.
“We look forward to collaborating with Major League Baseball as we expand our brand awareness and sports marketing portfolio,” said Richard Smallwood, President & CEO of Falken Tires. “Pairing with one of the most popular sports in the world is a great opportunity for Falken Tires to grow and expand into new markets.”
Starting with the 2016 MLB season, Falken will gain the rights to multiple promotional opportunities including virtual signage behind home plate and branded in-game enhancements for nationally broadcasted games, , Falken said. Additionally, Falken will participate in fan giveaways, in-game promotions and have access to MLB marks and logos for broadcast, print and digital use during these events.
The agreement is part of a larger expansion of Falken Tire’s marketing efforts across the U.S. as Falken Tires looks to heighten brand awareness and aggressively increase their market share. Falken hopes to use this partnership with the MLB to expand its brand awareness and increase its marketshare in the United States, the company said.
