Falken Launches New Consumer Web Site - Tire Review Magazine

Falken Launches New Consumer Web Site

Falken Tire released its redesigned North American Web site – www.falkentire.com – designed to provide a complete user experience through current events, visuals, and multimedia, all while offering easier navigation and faster load times, the tiremaker said.

Returning is the Pro-Fit guide, which allows visitors the opportunity to locate direct and upsized wheel and tire fitments for their vehicles. New to the site is an improved motorsports section, featuring Falken’s efforts in the American Le Mans Series and the Formula Drift series. The motorsports section allows users to get to know their favorite drivers and spokesmodels through event photography, streaming videos, and personal biographies.

“Our goal was to enhance the Web experience of our fans and customers through visuals and content that is current, informative, and entertaining,” saidAndrew Hoit, director of marketing for Falken Tire. (Tire Review/Akron)

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