Falken Tire Corp. launched its first-ever national consumer mail-in rebate promotion, this one to support its Wildpeak H/T and Wildpeak A/T lines.
Consumers can earn a $100 rebate when purchasing a set of four Wildpeak H/T tires, and $50 when purchasing a set of four Wildpeak A/T tires from Oct. 1 until Dec. 31.
Falken said its rebate promotion will be “heavily advertised” on cable television as well as several large national consumer and tire trade publications.
“We have been listening to our customers and we are excited to support them with this fourth quarter promotion,” said Andrew Hoit, vice president of marketing. “This promotion will continue to increase our brand awareness and create additional consumer demand for Falken light truck products.”
Launched earlier this year, the Wildpeak H/T is offered in 15- to 17-inch sizes with a ribbed asymmetric tread design and a 60,000-mile warranty. The Wildpeak A/T is produced in 15- to 24-inch sizes, including several sizes up to 37 inches in outside diameter, and comes with a 50,000-mile warranty (on most sizes).
To compliment the promotion, Falken’s Fanatic Associate Dealer Program will triple the cash payout on all Wildpeak H/T tires for the fourth quarter; participating dealers will earn up to $10.50 per tire depending on their qualifying level at the time of purchase.