Falken Launches 'Fanatic' Dealer Program - Tire Review Magazine

Falken Launches ‘Fanatic’ Dealer Program

Falken Tire announced its new Fanatic Associate Dealer Program, which the tiremaker said is an incentive program designed to promote dealer loyalty by rewarding retailers for purchasing Falken passenger and light truck tires from participating Falken distributors.

Beginning this month, Scott Batty, project manager for the program, and Ken Smith, associate dealer program manager, will tour the U.S., presenting the new program to Falken’s eligible wholesale distributors. On May 1, participating Fanatic distributors will begin signing up Fanatic retail dealers for participation in the program.

According to Falken, incentives will include extremely competitive cash rewards for purchasing Falken brand passenger and light truck tires, as well as an opportunity to earn marketing points to purchase Falken apparel, indoor illuminated signage, LED clocks, HPI Falken RC cars and more. Additionally, the program will feature an express ship program on Falken’s line of Azenis UHP tires at a minimal cost to the dealer.

“Falken Tire has a very strong dealer network across the U.S. and in Canada,” said Andrew Hoit, vice president of marketing. “But it is important to our brand to continually recognize the many people working at our tire retailers and associated sales outlets for their efforts on behalf of Falken. These are the people who are helping to represent Falken to the consumer and it is vital they know what the Falken brand means and the unique characteristics of all our tire lines.”

“We are very excited to launch this new program next month,” added Smith. “We are confident the Fanatic program will serve as a catalyst in enhancing the alliance between our distributors and their dealers.”

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