Falken Expands Motorsports Involvement - Tire Review Magazine

Falken Expands Motorsports Involvement

Falken has enjoyed considerable success in the comparatively new motorsport of drifting, with teams performing in vehicles shod with Falken Azenis RT-615.

In fact, Falken was the first tyre manufacturer to back drifting when it was introduced to the U.S. in 2003.

In 2008, the company broadened its motorsports horizons when it took part in the American Le Mans Series (ALMS) competition. This is unusual in the fact that open tyre competition is encouraged and there are six manufacturers currently in competition, developing tyres specifically suited to the 11 different tracks in the series.

Richard Smallwood, president and COO of Falken Tire Corp., described the entrance to ALMS as "the company’s next major step min developing its North American motorsports program." He went on: "We intend to commit whatever resources are necessary to get a Falken team on the podium by 2010 in what is undoubtedly one of the finest professional racing series in North America.

"We will align with the right teams, secure the most talented drivers and develop the fastest tyres on the track in what is certain to become a great motorsports challenge for us."

In addition to aiming for success on the track, Falken will use the opportunities afforded at ALMS events to meet new customers and stage marketing promotions for the brand. (Tyres & Accessories/Staffordshire, U.K.)

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