Exide, Truck Pride Form Battery Supply Agreement - Tire Review Magazine

Exide, Truck Pride Form Battery Supply Agreement

Exide Technologies and Truck Pride Partners have formed a supply agreement that designates Exide as the preferred vendor for the Truck Pride Partners battery line.

Exide will supply a full aftermarket line, including automotive, heavy duty, marine, golf cart, electric vehicle, lawn and garden and power sport products. The two-year agreement includes Exide branded and Truck Pride private label batteries sold in the U.S. and Canada.

While Exide has had a long-time supplier relationship with the Truck Pride organization, this new agreement marks the first time that Truck Pride has selected a single, preferred battery line supplier.

According to Truck Pride, aligning its members with Exide as the preferred battery supplier offered a number of benefits.

"Truck Pride now is laser-focused on bringing increased value to its members," said Jeff Sandt, director of product management for Truck Pride Partners. "Exide, which offered the most robust procurement strategy, sales and marketing support and a vast technology base, was a clear choice."

The new agreement provides incentives for members who previously purchased from other battery vendors, plus loyalty incentives for members who continue to purchase from Exide.

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