Continental Tire VP of Sales: Resiliency Amid COVID & Big Plans for 2021

Exec. Interview: Bill Caldwell, Continental Tire SVP of Sales

On this episode of What's Treading with Tire Review, we sat down with Bill Caldwell, senior vice president of sales and marketing for Continental Tire the Americas, to talk COVID-19, business resilience and what's in store for 2021.

COVID-19 has affected tire manufacturers in a myriad of ways, and Continental Tire the Americas is no exception. While the company has made changes to its dealer program this year, they’ve shown resilience with the help of industry partners and have a big 2021 ahead.

On this episode of What’s Treading with Tire Review, we sat down with Bill Caldwell, senior vice president of sales and marketing for Continental Tire the Americas. Caldwell joined Continental about 17 years ago after stints with Michelin and Ford. In this interview, he explains how Continental has been keeping up interactions with customers amid the pandemic, how the company has navigated supply and demand through it and what to expect from the company the rest of the year and into 2021.  

Listen here or subscribe to “What’s Treading with Tire Review” on Apple PodcastsSpotifyGoogle Play and Spreaker.

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