The equipment supply company Esco named Steve Dyer as its new president, effective immediately.

Dyer’s responsibilities will include working with the company’s customer base worldwide and building relationships with them, working with Esco’s sales staff and working with customer service staff.

Dyer has been with Esco for eight years, with many of those years serving as the Northeastern sales director. The northeastern territory for Esco grew more then 150% in the past four years under Dyer, the company claimed.

“Our objectives as a company have always been the same: work in direct relationship with our current and future Esco product distributors and continue to aid in providing them with innovative and reliable tire service equipment and tools,” Dyer said. “I am very excited for this new opportunity to work even closer with our current and future customers and will work diligently to aid our company in providing quality service before and after the sale.”