Editor’s Note: Timing is Everything - Tire Review Magazine

Editor’s Note: Timing is Everything

There is one absolute truth in the publishing business: Deadlines will kill you.

And the threat grows exponentially as the gap in those deadlines increases.

Daily newspapers, for example, can correct any miscues the very next day. Online publishers can make changes virtually on the fly. Monthly magazines, however, face a 30-day gap, a period we bravely gut out hoping that something in a particular issue is not torpedoed by changing events.

It is the nature of the beast, these 12 monthly deadlines, and 99% of the time the deadlines pose no problems. The 30 days go by and world events – we are in a global industry, after all – leave our monthly paper magazine undisturbed.

Unfortunately, that 1% will come sooner or later. And we just had one.

Our August 2008 issue went to the printer on Aug. 8. It includes a lengthy feature story about Double Coin Holdings and its China Manufacturers Alliance subsidiary taken from our recent visit to DCH’s facilities in China. That visit included a lengthy interview with Fan Xian, chairman of DCH and a chief driver of that company’s global growth, information from which was included in that story.

On Aug. 12 – past the point of no return – we were alerted to information that Fan had been removed from his DCH position and replaced, as well as unconfirmed reports that Fan had been “detained” by government officials under suspicion of some unnamed wrongdoing.

By the time we learned of Fan’s departure from DCH, we could not pull the issue back from the printer to update the information.

I learned a long time ago that you cannot trust the precision of news reports from certain places in the world. Government control and intervention plays a role in that, to be sure, but language is also a major problem. Words have different meanings in different places, even in English, based on the quality of the translation and the translator’s understanding of English.

You may hear various stories or rumors regarding this – or any story – from “reliable” sources. In all of the hundreds of news items we process each month, we try very hard to get all of the facts and present them as objectively as possible. With this particular story, we simply do not know all of the facts and have no real way to know the facts. No one really does.

Smart readers – and smarter reporters and editors – are always somewhat skeptical of the information presented to them. That’s why we always check things out before going to press.

Unfortunately we do not control time and had no control over this situation. However, that should not diminish the value of the information we offer in our upcoming August issue.

You May Also Like

Hunter Engineering releases new alignment coverage for hundreds of vehicles

The release covers new records as well as updates to existing records, covering OEM changes to existing vehicles.

Hunter-WinAlign

Hunter Engineering is now providing updated alignment specifications via its WinAlign software. The vehicle information database update release, also including updates for other WinAlign features, covers new records – those not yet in existence at the time of the previous release – as well as updates to existing records, covering OEM changes to existing vehicles, Hunter said. There are more than 550 new records and more than 1,000 updates to existing records.

GRI appoints new director of North America

Ydo Doornbos has spent 29 years in the tire industry, and will now lead GRI’s efforts to expand the company in the North American market.

GRI-Ydo-Doornbos
Nexen Tire America details its 2024 U.S. motorsports program

Nexen Tire Motorsports drivers competed at the “Streets of Long Beach” Pro Championship event using the company’s N’Fera Sport R tire.

Nexen-Tire-America-2024-motorsports
Chapel Hill Tire opens 12th location in Durham, NC

Chapel Hill Tire said the new Durham location will offer everything from routine maintenance to complex repairs.

Chapel-Hill-new-location
Hankook acquires additional stake in thermal management systems company, Hanon Systems

Hankook & Company Group said it will hold a 50.53% stake in Hanon Systems and take management rights as the largest shareholder.

Handshake agreement

Other Posts

PRT launches 59 new complete strut assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.

PRT-Strut
Tire Discounters partners with the Atlanta Braves for home run promotion

For every home run hit by the Braves this year in a game, Tire Discounters will give fans discounts on Goodyear/Cooper tires.

Michelin sponsors WWII vets’ return to Normandy for D-Day 80th anniversary

WWII vets will participate in several parades, ceremonies and celebrations during their 10-day tour of the Normandy region.

Michelin-DAL_NORMANDY
McCarthy Tire Service partners with Truckers Against Trafficking

McCarthy Tire Service has launched a company policy aimed at identifying and reporting potential human trafficking situations.

McCarthy-tire-TAT