Dollars and Cents Behind TPMS Service

Dollars and Cents Behind TPMS Service

As a tire dealer, charging for any product or service – especially for TPMS service – can be a bit of a science. In this Tire Review Continental Tire Garage Studio video, we will discuss three things for you to consider when pricing out TPMS service.

When charging for TPMS service, the first thing to consider is the products you offer as a dealer. Most customers likely don’t know one TPMS brand from another. They probably don’t care which sensor you use and they probably only care about ensuring no other lights turn on, making them return to your shop.

So, you have some options – do you want to offer a premium product to the driver, a value-type offering or both? Providing the option might make sense depending on your customer. Since TPMS is installed in most vehicles these days, having a range of options can help fit different customer situations.

Another thing to consider is the actual services you provide. Just like how you decide which product to offer, you also have a lot of options when it comes to different TPMS services and whether you want to offer different levels. Coordinating different options with different products will allow some customers a premium experience and others a more budget-friendly one.

The last thing you should consider is your brand positioning. Pricing and charging decisions start with answering a few basic branding questions about who your target customers are, what kind of reputation you want in the market and what your competition is doing. In the end, you will have discovered what kind of returns you want or need from your TPMS program.

You May Also Like

The legacy lives on: Andrew Firestone’s journey from reality TV star to entrepreneur

Andrew’s sharp business acumen has been heavily influenced by family and his deep appreciation for his great-grandfather’s work developing the Bridgestone-Firestone company and brands.

andrew-firestone-johnny-g-s4

Andrew Firestone is the great-grandson of Harvey S. Firestone, the founder of Firestone Tire & Rubber Company. Andrew’s last name appears on signs in tire stores around the world, but it wasn’t until the early 2000s that Andrew began to delve into his Firestone roots after rising to fame on the series “The Bachelor.” Since then, Andrew has developed a love and appreciation for the tire industry and the Bridgestone-Firestone company and brands.

Effective shop management goes beyond sales growth

Shops that are run with an intentional focus on core business fundamentals tend to be the most successful in the long run.

TR-Continental-growth
Three cures for the most common TPMS customer complaints

After nearly two decades of existence, some key difficulties remain when it comes to TPMS service procedures and tools. 

TR-Continental-tpmscomplaints
Quality replacement parts matter more than ever

As cars get fancier and more advanced, you need components that are tougher and more reliable.

TR-Continental-replacement parts
The heroics of anti-lock braking systems

ABS plays a vital role in maintaining vehicle stability and control during braking.

Continental-antilock Brakes

Other Posts

Continental’s ContiConnect Lite to allow digital tire management for OTR tires

Continental said ContiConnect Lite helps fleet managers monitor the condition of their tires via bluetooth.

ContiConnect-Lite-OTR
At the intersection of tradition and innovation with Grace Hovis

Grace Hovis’s journey in Hovis Auto & Truck Supply blends tradition with digital innovation in the automotive aftermarket industry.

Drivetime_-Hovis-1400x700-1
Continental introduces digital tool to check truck tire health

Continental said it’s allowing fleets and truck drivers to test the system for free and users can configure up to five vehicles.

continental_pp_conticonnect_lite
Understanding the OAD pulley

Discover the ins and outs of OAD pulleys, their role in belt drive systems and learn the tricks of diagnosis and replacement.

Pop the Hood