With vivid computer game-style images on both the literature and point of sale material, Sherbrook is aiming to move ‘First Wheels’ marketing forward in a campaign that breaks new ground in the accessory sector. In total nine designs are available in the 2006 DJ Wheels line-up.
The new DJ388 is said to deliver ‘split-rim’ styling at an affordable price. The five-spoke design comes in either 4- or 5-stud fixing. Size availability is: 7×15 and 7×16 in sport silver finish, with 7×17 and 7.5×18 in hyper silver.
The DJ 391 is designed to complement lowered suspension and high-impact body styling. This wheel comes in a five-stud fixing with size availability of 7×15 and 7×16 in sport silver finish and 7×17 in hyper silver.
“With our promotion imagery so prominently linked to computer driving games, we are positioning DJ as the switched-on wheel brand. We are demonstrating that great style and the coolest of designs are within the reach of first-time owners, but not by skimping on quality. These are wheels which are not just aspirational but can genuinely be bought on Saturday morning and shown off in the evening. Street cred is everything in this market,” said Sherbrook International CEO Peter Whitehouse
DJ Wheels’ campaign throughout 2006 will be supported by major above and below-the-line promotions including advertising, press and PR campaigns, exhibitions and special events, together with posters, literature, showroom displays and bespoke wheel stands, ensuring that DJ Wheels builds on its massive reputation in the ‘First Wheels’ sector.
