Discount Tire Talks Meeting Local Needs of Light-Duty Fleets - Tire Review Magazine

Discount Tire Talks Meeting Local Needs of Light-Duty Fleets

The lineup of more than 1,070 Discount Tire service locations is formalizing its fleet program.

Light-duty vehicles have seen a boost in operations during the pandemic. From last-mile delivery to contract service providers and the like, commercial vans and light-duty trucks are rolling large to meet essential business demands—and with that comes increased service needs.

“What’s interesting, specifically with a model like Amazon, is it’s more of a franchise model that’s growing. I saw a picture recently in which one of our Discount Tire locations had a Prime vehicle in every one of those bays,” said Chris Adams, vice president of business-to-business, Discount Tire.

And that’s just one example of light-duty vehicle fleet applications that are growing. Specialized services and contract services also have to tackle fleet problems within their corral of light-duty vehicles all while performing their primary business. Tires are a top maintenance focus; ensuring that you have them serviced properly at a time that doesn’t disrupt your operations is paramount. In the case of Discount Tire, the lineup of more than 1,070 tire service locations is formalizing its fleet program.

“Tires and wheels can be as much as 20% cost of ownership,” said Mark Marrufo, vice president of fleet operations, Discount Tire. “We provide a free flat repair, free air checks, free tire rotation, free TPMS reset, and when you think about the costs associated with those services, it absolutely impacts the total cost of ownership.”

The Discount Tire executives noted that they have offered fleet services for the past several years, but the new initiative standardizes the program across its service locations nationwide. This includes:

  • Partnerships with 14 of the largest fleet-management companies, including the likes of Enterprise Fleet Management, EMKAY, ARI, and Fleetio;
  • Service appointments and first-in-bay services from each location (when available) to get you in and out quickly;
  • Access to Treadwell – a proprietary online tire-buying guide that uses decades of data and experience to recommend the right tires based on driving habits, geography and other factors;
  • Use of the AutoIntegrate platform – quicker approvals means faster service for fleet customers, reducing downtime; and
  • Competitive pricing on tires and wheels based on the size of the fleet.

Local delivery fleets demand local service providers to meet their commercial needs. That means that the experiences they have with their personal vehicles influence the decisions they make for their commercial vehicles.

“Our folks have such a strong local and regional presence in the markets that they serve,” Adams said. “They’ve built relationships with those franchise owners in some cases, and we can be successful with that kind of local home-grown, grassroots effort. We are on the doorstep. I think that the service that many of those customers might’ve experienced from a business-to-consumer standpoint has made some of the conversations for our team a lot easier. We have been a trusted brand for 60 years and there are a lot of opportunities out there to support those fleet operators who need local attention.”

Adams and Marrufo noted that the program will also grow to include dedicated account managers for local and regional fleets to handle service needs across a fleet with about five to 50 vehicles. They even hinted at expanding their services to stay ahead of the changing truck technology landscape, indicating that a network of 1,070 service locations would also make a compelling argument for investing in electric truck charging infrastructure.

You May Also Like

Hankook Tire launches Kinergy XP all-season, grand touring tire 

The Kinergy XP is the first grand touring tire in the Kinergy line-up designed for compact, medium, and large and high-performance SUVs, as well as sedans.

Kinergy-XP_Hankook

Hankook Tire revealed the latest in its Kinergy line of products, the Kinergy XP all-season, grand touring tire. Designed to deliver control and comfort in all seasons, the Kinergy XP is the first grand touring tire in the Kinergy line-up designed for compact, medium, and large and high-performance SUVs, as well as sedans.

GRI introduces new radial flotation tire, the Green XLR F88

The Green XLR F88 was specially designed and developed for slurry tankers and trailers.

GRI-F88-1400-red
Nokian Tyres releases Nordman Solstice 4 ‘value option’ all-weather tire

The 3PMSF-certified tire is available in more than 50 sizes between 15 and 20 in.

Nokian-Tyres-Nordman-Solstice-4-1400
Tips for recommending the right light truck tire

Talking to customers about LT tires starts with understanding the nuances in the segment.

Klever-AT2-1400
Nokian Tyres launches its sixth-gen all-weather tire, the Remedy WRG5

Built for passenger vehicles, SUVs and CUVs, the Nokian Tyres Remedy WRG5 will be available this spring in tire shops in the U.S. and Canada.

Nokian-Tyres-Remedy-WR-G5_4-1400

Other Posts

Yokohama Off-Highway Tires releases new irrigation tire design with the Alliance 778

Overlapping Y shapes in the centerline of the zero-degree lug pattern can improve traction and durability, Yokohama Off-Highway Tires said.

Alliance-778-Yokohama-OHT
Falken Tires launches new all-terrain Wildpeak A/T4W

As a follow-up to the Wildpeak A/T3W, the all-new Wildpeak A/T4W is built with a 3PMSF symbol for severe snow conditions.

Falken-wildpeak-AT4W
Yokohama’s Advan Sport EV AS is now available in the U.S.

The Sport EV is available in 10 sizes ranging from 18 to 20 in. with a 55,000-mile warranty.

Yokohama-ADVAN-Sport-EV-AS
Pirelli will provide OE tires for the Porsche Cayenne

Pirelli’s P Zero, P Zero Corsa, Scorpion Winter 2 and Scorpion Zero all-season tires will be OE for the Porsche Cayenne in some markets.

Pirelli-P-Zero_Porsche-Cayenne-1400