Discount Tire Talks Meeting Local Needs of Light-Duty Fleets - Tire Review Magazine

Discount Tire Talks Meeting Local Needs of Light-Duty Fleets

The lineup of more than 1,070 Discount Tire service locations is formalizing its fleet program.

Light-duty vehicles have seen a boost in operations during the pandemic. From last-mile delivery to contract service providers and the like, commercial vans and light-duty trucks are rolling large to meet essential business demands—and with that comes increased service needs.

“What’s interesting, specifically with a model like Amazon, is it’s more of a franchise model that’s growing. I saw a picture recently in which one of our Discount Tire locations had a Prime vehicle in every one of those bays,” said Chris Adams, vice president of business-to-business, Discount Tire.

And that’s just one example of light-duty vehicle fleet applications that are growing. Specialized services and contract services also have to tackle fleet problems within their corral of light-duty vehicles all while performing their primary business. Tires are a top maintenance focus; ensuring that you have them serviced properly at a time that doesn’t disrupt your operations is paramount. In the case of Discount Tire, the lineup of more than 1,070 tire service locations is formalizing its fleet program.

“Tires and wheels can be as much as 20% cost of ownership,” said Mark Marrufo, vice president of fleet operations, Discount Tire. “We provide a free flat repair, free air checks, free tire rotation, free TPMS reset, and when you think about the costs associated with those services, it absolutely impacts the total cost of ownership.”

The Discount Tire executives noted that they have offered fleet services for the past several years, but the new initiative standardizes the program across its service locations nationwide. This includes:

  • Partnerships with 14 of the largest fleet-management companies, including the likes of Enterprise Fleet Management, EMKAY, ARI, and Fleetio;
  • Service appointments and first-in-bay services from each location (when available) to get you in and out quickly;
  • Access to Treadwell – a proprietary online tire-buying guide that uses decades of data and experience to recommend the right tires based on driving habits, geography and other factors;
  • Use of the AutoIntegrate platform – quicker approvals means faster service for fleet customers, reducing downtime; and
  • Competitive pricing on tires and wheels based on the size of the fleet.

Local delivery fleets demand local service providers to meet their commercial needs. That means that the experiences they have with their personal vehicles influence the decisions they make for their commercial vehicles.

“Our folks have such a strong local and regional presence in the markets that they serve,” Adams said. “They’ve built relationships with those franchise owners in some cases, and we can be successful with that kind of local home-grown, grassroots effort. We are on the doorstep. I think that the service that many of those customers might’ve experienced from a business-to-consumer standpoint has made some of the conversations for our team a lot easier. We have been a trusted brand for 60 years and there are a lot of opportunities out there to support those fleet operators who need local attention.”

Adams and Marrufo noted that the program will also grow to include dedicated account managers for local and regional fleets to handle service needs across a fleet with about five to 50 vehicles. They even hinted at expanding their services to stay ahead of the changing truck technology landscape, indicating that a network of 1,070 service locations would also make a compelling argument for investing in electric truck charging infrastructure.

You May Also Like

Training and Technology Will Lead the Way in OTR Tires

When we look at how OTR tires keep up with innovations in equipment, it’s all about maximizing productivity.


After two years of probably the strangest logistics we've lived through—and a roller coaster ride of an economy—the OTR tire market is surprisingly robust. The construction industry has slowed down slightly, and there's a lot of talk about a recession, but so far, we haven't seen a lot of publicly or privately funded projects pull back, and quarries and mines are running hard. All that activity is good for the tire industry.

Maxam Tire Completes Core Size Range for Agrixtra H Series

Maxam Tire completed the core size range for four-wheel drive self-propelled nutrient applicators. The company says these sizes to the Agrixtra H will further allow farmers’ and growers’ access to its product line. Related Articles – Yokohama OHT Releases New Size for Alliance Agri Star II – Winter Tire Market Flat, But EV-Specific Products Bring

Yokohama OHT Releases New Size for Alliance Agri Star II

Yokohama Off-Highway Tires America (YOHTA) has released the new 800/70R38 size of its popular Alliance Agri Star II farm radial tire. The new, larger size features a 173D high-load rating and is rated for speeds of up to 40 mph. Related Articles – Last-Mile Delivery Tires Set to Outpace Long-Haul Tire Volumes – Yokohama Releases

Alliance-agri Star II
Winter Tire Market Flat, But EV-Specific Products Bring Opportunity

Affected by pandemic supply chain disruptions and the uptick in sales of all-weather tires, the winter tire market in the U.S. has been largely flat in recent years. Despite the expectation that this will continue, tire dealers in snowy regions like the northern U.S. and Canada still should plan ahead to meet consumer demand in

Hankook Tire Launches iON Evo EV Tires in the US

Hankook Tire America launched the company’s first tires specifically designed for electric vehicles (EVs) in the US. The iON evo AS and iON evo AS SUV are built with Hankook’s “EVolution” technology, which focuses on tread wear, noise reduction and unique grip performance for EVs, said the company. Related Articles – Vredestein Launches New Pinza

Other Posts

Yokohama Tire Voluntary Recalls 6,125 Commercial Tires

Voluntary recall from Yokohama Tire impacts certain commercial tires.

Bridgestone Recall 1400
Discount Tire Acquires Land in Phoenix for New HQ

Discount Tire announced its intent to develop a new corporate headquarters in Phoenix following the acquisition of 35 acres located near Loop 101 and State Route 51. Discount Tire purchased the site at a recent Arizona State Land Department public auction, the company said. Proceeds from the sale will be invested by the state in

Discount Tire store generic
Yokohama Recalls 6,152 Commercial Tires

Yokohama Tire Corporation has notified the National Highway Traffic Safety Administration (NHTSA) it is voluntarily recalling two sizes of commercial tires. The 295/75R22.5 TY517 MC² and BluEarth 109L in the same size were manufactured at Yokohama’s plant in West Point, Mississippi between May 29, 2022, and June 4, 2022. A total of 68 TY517 MC²

What are Commercial Tire Expectations in 2023?

This year has been one to catch our collective tire-dealing breath after two years of weirdness that has led to long stretches of fewer Vehicle Miles Traveled. This past year seemed to bring us back to a bit of much-welcomed normalcy, replacing Instagram videos of bread making with Celine Dion lip-syncing TikTok challenges. Related Articles