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Discount Tire Invests in Fleet Customer Experience

Using InMoment’s XI Technology to implement touchpoint surveys, Discount Tire will check in with new fleet customers regarding initial experiences in becoming a customer, measure experiences over time and field exit surveys when a customer decides to end a fleet relationship.

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Discount Tire has partnered with InMoment, a provider of Experience Improvement (XI), to launch a new customer experience program specifically for fleet customers in their B2B business segment.

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Using InMoment’s XI Technology to implement touchpoint surveys, Discount Tire will check in with new fleet customers regarding initial experiences in becoming a customer, measure experiences over time and field exit surveys when a customer decides to end a fleet relationship. Allowing Discount Tire to segment responses will provide a more holistic view of the fleet customer’s journey and uncover specific loyalty drivers for fleet customers, the company said.

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