Discount Tire Extends Penske Sponsorship - Tire Review Magazine

Discount Tire Extends Penske Sponsorship

Team Penske and Discount Tire have announced that beginning in 2018, Discount Tire will sponsor Team Penske in the Monster Energy NASCAR Cup Series (MENCS).

Team Penske and Discount Tire have announced that beginning in 2018, Discount Tire will sponsor Team Penske’s No. 2 Ford Fusion, driven by 2012 champion Brad Keselowski in the Monster Energy NASCAR Cup Series (MENCS).

Under the new multiyear agreement, Discount Tire, one of the nation’s largest independent tire dealerships, will provide primary partnership bookends to the 2018 MENCS season, beginning with the Daytona 500 at Daytona International Speedway in February and concluding with Ford Championship Weekend at Homestead-Miami Speedway in November. Discount Tire will be featured as the primary sponsor of the No. 2 Ford for 10 races while continuing to serve as a prominent associate sponsor for the remainder of the schedule. Discount Tire will also continue as a primary sponsor of the No. 22 Ford Mustang in the NASCAR XFINITY Series (NXS) for multiple races in 2018 and beyond.

“Our partnership with Team Penske has been incredibly successful during an exciting time for our company,” said Discount Tire Chairman Bruce Halle. “Roger and his team have been wonderful to work with, and of course, all of the wins and championships are fantastic. As we continue to expand Discount Tire across the country, we look forward to celebrating more successes with Brad and all of Team Penske as together we pursue the Monster Energy NASCAR Cup Series Championship.”

The partnership between Discount Tire and Team Penske began in 2010. Since 2010, Discount Tire has expanded into 13 new states and added 175 new neighborhood retail tire stores. Team Penske drivers regularly visit Discount Tire stores to interact with customers and staff, and participate in tire safety campaigns promoted by Discount Tire.

The 2018 NASCAR Cup Series regular season begins with the 60th anniversary running of the Great American Race, the Daytona 500, on Sunday, February 18.

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres

Other Posts

Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400
Nexen Tire Motorsports drivers earn top placements at King of the Hammers

Nexen Tire Motorsports partnered with drivers across a variety of racing series both on- and off-road, including King of the Hammers.

Nexen-KOH