Team Penske and Discount Tire have announced that beginning in 2018, Discount Tire will sponsor Team Penske’s No. 2 Ford Fusion, driven by 2012 champion Brad Keselowski in the Monster Energy NASCAR Cup Series (MENCS).
Under the new multiyear agreement, Discount Tire, one of the nation’s largest independent tire dealerships, will provide primary partnership bookends to the 2018 MENCS season, beginning with the Daytona 500 at Daytona International Speedway in February and concluding with Ford Championship Weekend at Homestead-Miami Speedway in November. Discount Tire will be featured as the primary sponsor of the No. 2 Ford for 10 races while continuing to serve as a prominent associate sponsor for the remainder of the schedule. Discount Tire will also continue as a primary sponsor of the No. 22 Ford Mustang in the NASCAR XFINITY Series (NXS) for multiple races in 2018 and beyond.
“Our partnership with Team Penske has been incredibly successful during an exciting time for our company,” said Discount Tire Chairman Bruce Halle. “Roger and his team have been wonderful to work with, and of course, all of the wins and championships are fantastic. As we continue to expand Discount Tire across the country, we look forward to celebrating more successes with Brad and all of Team Penske as together we pursue the Monster Energy NASCAR Cup Series Championship.”
The partnership between Discount Tire and Team Penske began in 2010. Since 2010, Discount Tire has expanded into 13 new states and added 175 new neighborhood retail tire stores. Team Penske drivers regularly visit Discount Tire stores to interact with customers and staff, and participate in tire safety campaigns promoted by Discount Tire.
The 2018 NASCAR Cup Series regular season begins with the 60th anniversary running of the Great American Race, the Daytona 500, on Sunday, February 18.