Denso Invests $75.5 Million into North America - Tire Review Magazine

Denso Invests $75.5 Million into North America

Denso has invested approximately $75.5 million into their North American network to advance innovation by attracting top talent to the company. The company is investing in its North American regional headquarters based in Southfield, Mich., and one of its satellite offices located in Dublin, Ohio.

Denso has invested approximately $75.5 million into their North American network to advance innovation by attracting top talent to the company.

The company is investing in its North American regional headquarters based in Southfield, Mich., and one of its satellite offices located in Dublin, Ohio. The investment will raise staff at the facilities by approximately 133 employees over the next three years.

Denso will be working with the Michigan Economic Development Corp. and the Ohio Development Services Agency (ODSA) as well as the city of Dublin to tap into the thriving automotive community and deep talent pool across the Midwest.

“This is the first in a line of investments to create the future of mobility by bringing in top talent and fostering our culture of innovation,” said Kenichiro Ito, chairman of Denso’s North America board of directors and chief executive officer of DIAM. “Expanding our team and resources now will help us make a future of autonomous cars and advanced electric vehicles possible.”

The investment will also expand and renovate R&D facilities at the company’s Michigan headquarters to develop the future of mobility, focusing on automotive safety, cybersecurity and autonomous vehicles.

In addition, the investment will include a full renovation of Denso’s current 10,000 square foot satellite office, as well as add an additional 5,000 square feet of space on the same campus. The additional space will support R&D activity in the area of Powertrain and Infotainment. This site will also serve as a Quality Engineering lab, and host Infotainment System Validation activities.

ODSA will provide $160,000 in performance-based incentives to help expand Denso’s team in Dublin.

You May Also Like

Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report

Nokian Tyres recently published its Sustainability Report 2023. According to the report, Nokian Tyres achieved several external sustainability ratings, such as inclusion in the Dow Jones Sustainability Europe Index, platinum medal from EcoVadis, an AAA rating from MSCI and a leadership-level score of A- on the CDP Climate report.

Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Giti-STEAM-Winners
Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres
WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall
K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center

Other Posts

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105
OTAA to host free training for members in Akron, OH

The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.

Stock-technician-training-1400
Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400