Denso Invests $75.5 Million into North America - Tire Review Magazine

Denso Invests $75.5 Million into North America

Denso has invested approximately $75.5 million into their North American network to advance innovation by attracting top talent to the company. The company is investing in its North American regional headquarters based in Southfield, Mich., and one of its satellite offices located in Dublin, Ohio.

Denso has invested approximately $75.5 million into their North American network to advance innovation by attracting top talent to the company.

The company is investing in its North American regional headquarters based in Southfield, Mich., and one of its satellite offices located in Dublin, Ohio. The investment will raise staff at the facilities by approximately 133 employees over the next three years.

Denso will be working with the Michigan Economic Development Corp. and the Ohio Development Services Agency (ODSA) as well as the city of Dublin to tap into the thriving automotive community and deep talent pool across the Midwest.

“This is the first in a line of investments to create the future of mobility by bringing in top talent and fostering our culture of innovation,” said Kenichiro Ito, chairman of Denso’s North America board of directors and chief executive officer of DIAM. “Expanding our team and resources now will help us make a future of autonomous cars and advanced electric vehicles possible.”

The investment will also expand and renovate R&D facilities at the company’s Michigan headquarters to develop the future of mobility, focusing on automotive safety, cybersecurity and autonomous vehicles.

In addition, the investment will include a full renovation of Denso’s current 10,000 square foot satellite office, as well as add an additional 5,000 square feet of space on the same campus. The additional space will support R&D activity in the area of Powertrain and Infotainment. This site will also serve as a Quality Engineering lab, and host Infotainment System Validation activities.

ODSA will provide $160,000 in performance-based incentives to help expand Denso’s team in Dublin.

You May Also Like

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding

Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, introduced a phased roll-out of new logos and refreshed brand campaigns for the Tires Plus and Hibdon Tires Plus brands. This is the first brand refresh since Bridgestone acquired the two companies in 2006.

According to Bridgestone, updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces of both the Tires Plus name and Total Car Care subhead.

Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105
OTAA to host free training for members in Akron, OH

The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.

Stock-technician-training-1400
Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400
GT Radial Formula Drift team welcomes 14-year-old driver

Minowa, who will be the newest and youngest driver in the Formula Drift 2024 pro season, will be debuting with Team Jerry Yang Racing.

GT-Radial-FD-Driver-Hiroya-Minowa

Other Posts

TIA is now accepting nominations for open board of directors positions

The newly-elected board members will serve three-year terms with the potential for re-election to two additional terms.

OTR-Conf---DIck-Gust-1400
Professional race car driver to compete on Bridgestone Potenza RE-71RS tires

Tom O’Gorman will compete on Bridgestone Potenza RE-71RS tires in the World Racing League Grand Touring Over class during the 2024 season.

Kumho Tire becomes an Official Tire of Formula DRIFT

As part of the sponsorship, Kumho Tire will receive a significant footprint at each of the eight Formula DRIFT events in the 2024 series, including track signage and activation during race weekends.

Kumho_Tire_USA_Formula-DRIFT-sponsorship-1400
Discount Tire acquires six Suburban Tire Auto Repair Centers

The six locations in the Chicago area will continue to operate under the Suburban Tire Auto Repair Centers brand name.

Suburban-Tire-Discount-Tire