Emphasising the ability of Internet-based tyre shops to provide a quick, safe and cheap retail environment, the company hopes to capitalise on the rising prices of its high-street competitors.
tires-easy.com, the growing online store of Delticom, is an international leader in the field, the most used in Europe, and has won many awards with largely positive customer feedback. The company believes it can save customers up to a quarter of the price they would have paid elsewhere, while the tyres can be delivered anywhere within the working week.
The company has 6,000 U.S. partners, all of whom are linked on the Web site using a well-known Internet branded map generator. (Tyres & Accessories/Staffordshire, U.K.)