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December 2008 Sales Intelligence


Covering Topeka, Kan.; Orlando, Fla.; San Francisco, Calif.; Buffalo, N.Y.; Columbus, Ohio; and Billings, Mont., retail tire marketsduring period of Oct. 28-Nov. 5.

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For this monthly feature, InteliChek directly contacts a selection ofindependent tire dealers, mass merchants and car dealers to obtaincurrent pricing on replacement tires and vehicle services.

InteliChekrequests and verifies retail prices via phone calls, using specificvehicles, tire sizes and vehicle services. In that way, direct anduseful comparisons can be made by readers.

The tire prices shownin this report are for tires only, and do not includemounting/balancing or any add-on warranties or other services or fees.While InteliChek allows the retailer to suggest a tire brand, effortsare made to steer the retailer to providing prices for major brands toallow for true apples-to-apples pricing comparisons.


Theservices chosen for these surveys include a standard oil change (oilplus filter), a standard four-wheel alignment and front brake work(replace front pads and turn both rotors).

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