Rather than spending thousands of dollars advertising online and in newspapers for qualified technicians and salespeople, Enger recently set up camp outside a nearby ASE testing location and got the attention of those who arrived to take the test.
Enger provided refreshments to technicians from under a tent, using a company trailer with the shop’s logo as a backdrop. “We had fun and I think the technicians appreciated the support,” he said.
Jim Enger, president of Enger Tire Centers, draws the attention of potential job applicants outide a local ASE testing location.
And Enger’s innovation paid off – the next day he received applications from several of the technicians, who were well-qualified and seeking jobs.
Enger Tire Centers, currently made up of 16 tire and auto service centers, plans to increase its numer of locations by 6 to 10 stores annually for the next 10 years. Employing ASE-certified technicians is vital to that aggressive growth strategy, according to Enger. (Tire Review/Akron)
