Customer Satisfaction with OE on Vehicles Continues to Improve, J.D. Power Reports

Customer Satisfaction with OE Tires Continues to Improve, J.D. Power Reports

Overall customer satisfaction with tires coming as original equipment on vehicles shows a year-over-year increase and has improved significantly since 2015, according to the J.D. Power 2018 U.S. Original Equipment Tire Customer Satisfaction Study.

J.D. Power & Associates Tire Customer Satisfaction Survey
J.D. Power & Associates found that customer satisfaction with OE tires is increasing.

Overall customer satisfaction with original equipment tires shows a year-over-year increase and has improved significantly since 2015, according to the J.D. Power 2018 U.S. Original Equipment Tire Customer Satisfaction Study. The study also found that that run-flat tires are closing the satisfaction gap with conventional tires.

The annual study measures tire owner satisfaction in four key areas (in order of importance): tire wear; tire ride; tire appearance; and tire traction/handling. Rankings are included for four vehicle segments: luxury; passenger car; performance sport; and truck/utility.

Michelin ranks highest in all four vehicle segments, scoring 765 in luxury; 753 in passenger car; 774 in performance sport; and 731 in truck/utility, J.D Power reported.

Michelin Ranks Highest in J.D. Power Tire Study
Michelin ranks the highest in customer satisfaction on OE passenger tires.

“The rise in satisfaction helps validate tire manufacturers’ efforts to meet the demands of OEMs while simultaneously improving the customer experience,” said Brent Gruber, senior director of automotive quality practice at J.D. Power. “The fact that there is little difference in satisfaction between run-flat and traditional tires is a great example. Many OEMs have been replacing spare tires with run-flats to help reduce vehicle weight and improve fuel efficiency. Just a few years ago run-flat tires were a detriment to customer satisfaction but the experience is much more positive now.”

The 2018 U.S. Original Equipment Tire Customer Satisfaction Study is based on responses from 30,477 owners of 2016 and 2017 model-year vehicles, and was fielded in October-December 2017.

To view more results from the study, click here.

You May Also Like

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding

Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, introduced a phased roll-out of new logos and refreshed brand campaigns for the Tires Plus and Hibdon Tires Plus brands. This is the first brand refresh since Bridgestone acquired the two companies in 2006.

According to Bridgestone, updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces of both the Tires Plus name and Total Car Care subhead.

Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105
OTAA to host free training for members in Akron, OH

The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.

Stock-technician-training-1400
Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400
GT Radial Formula Drift team welcomes 14-year-old driver

Minowa, who will be the newest and youngest driver in the Formula Drift 2024 pro season, will be debuting with Team Jerry Yang Racing.

GT-Radial-FD-Driver-Hiroya-Minowa

Other Posts

Kumho Tire U.S.A. launches two new EV tire options

The Majesty 9 Solus TA91 EV is ideally suited for drivers of EV coupes, sedans, and CUVs, while the Crugen HP71 EV is designed for CUVs and SUVs with an added level of all-weather performance.

Majesty-9-Solus-TA91-EV-Crugen-HP71-EV-Kumho-Tire-1400
TIA is now accepting nominations for open board of directors positions

The newly-elected board members will serve three-year terms with the potential for re-election to two additional terms.

OTR-Conf---DIck-Gust-1400
Michelin highlights sustainable milestones at Sonoma Raceway

We learn about sustainability strategies and new products, drive a Freightliner all-electric eCascadia Class 8 truck, and take a few hot laps around the track.

Michelin-Sustainability-Summit-1400
Pirelli equips its P Zero Elect tire on the Hyundai IONIQ 5 N

In a two-year collaboration with Hyundai, Pirelli said it developed a custom version of its P Zero tire for the EV.

Pirelli-hyundai-ioniq