Connect with us
J.D. Power & Associates Tire Customer Satisfaction Survey

News

Customer Satisfaction with OE Tires Continues to Improve, J.D. Power Reports

Overall customer satisfaction with tires coming as original equipment on vehicles shows a year-over-year increase and has improved significantly since 2015, according to the J.D. Power 2018 U.S. Original Equipment Tire Customer Satisfaction Study.

Advertisement
J.D. Power & Associates Tire Customer Satisfaction Survey

J.D. Power & Associates found that customer satisfaction with OE tires is increasing.

Overall customer satisfaction with original equipment tires shows a year-over-year increase and has improved significantly since 2015, according to the J.D. Power 2018 U.S. Original Equipment Tire Customer Satisfaction Study. The study also found that that run-flat tires are closing the satisfaction gap with conventional tires.

Advertisement

The annual study measures tire owner satisfaction in four key areas (in order of importance): tire wear; tire ride; tire appearance; and tire traction/handling. Rankings are included for four vehicle segments: luxury; passenger car; performance sport; and truck/utility.

Michelin ranks highest in all four vehicle segments, scoring 765 in luxury; 753 in passenger car; 774 in performance sport; and 731 in truck/utility, J.D Power reported.

Michelin Ranks Highest in J.D. Power Tire Study

Michelin ranks the highest in customer satisfaction on OE passenger tires.

“The rise in satisfaction helps validate tire manufacturers’ efforts to meet the demands of OEMs while simultaneously improving the customer experience,” said Brent Gruber, senior director of automotive quality practice at J.D. Power. “The fact that there is little difference in satisfaction between run-flat and traditional tires is a great example. Many OEMs have been replacing spare tires with run-flats to help reduce vehicle weight and improve fuel efficiency. Just a few years ago run-flat tires were a detriment to customer satisfaction but the experience is much more positive now.”

The 2018 U.S. Original Equipment Tire Customer Satisfaction Study is based on responses from 30,477 owners of 2016 and 2017 model-year vehicles, and was fielded in October-December 2017.

To view more results from the study, click here.

Advertisement
Click to comment

POPULAR POSTS

Broberg-Les-Schwab Broberg-Les-Schwab

People

Les Schwab Names Mike Broberg as Next CEO

News

Hankook Tire Plans $1.6B Expansion of Clarksville, Tennessee Plant

Autel-MaxiSYS-IA800-Intelligent-ADAS Autel-MaxiSYS-IA800-Intelligent-ADAS

News

Autel Releases Remote Expert Peer-to-Peer Platform Nationwide

People

Apollo Tyres Adds New Group Head of HR

Connect
Tire Review Magazine