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CTNA Makes Marketing Group Changes

(Akron/Tire Review) Continental Tire North America has “realigned” its passenger tire replacement sales and marketing group.

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Jeremy Lewin was promoted to manager of product planning and brand development, and Paul Tecci was elevated to manager of programs, promotions and events.

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Reporting to Tecci will be Bruce Buckles, who will be in charge of programs and promotions, and Catrin Meyer, who will be responsible for event planning.

Brittany Scott will now be in charge of e-marketing and advertising design, and Nakia Medlin will head dealer training and point-of-sale materials.

Lewin and Tecci will both report to Travis Roffler, CTNA’s marketing director. “We have chosen well respected and successful individuals to lead CTNA as we forge ahead with our revitalization strategy that includes new products and exciting new marketing initiatives. This realignment ensures all of our resources are being utilized to their fullest potential, as well as creating synergies among our existing personnel” Roffler said.

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