CTNA Looking to Engage Dealers - Tire Review Magazine

CTNA Looking to Engage Dealers

Continental Tire North America has launched Engage 360, which it says is “the most comprehensive interactive online training center in the industry.”

Announced at CTNA’s Gold Dealer sales meeting last spring, Engage 360 is designed to give tire dealers a “complete 360-degree look at Continental and General tires – from the basics to advanced tread technology to selling skills and more,” the tiremaker said.  

The program features a “virtual training center,” with separate “rooms” for each brand. Within each brand area individual modules cover specific products, tire basics, and provide an overview of CTNA.

Once they view all of the training materials and videos, dealers can take a brief test to score Engage 360 reward points and receive certification. Reward points can be redeemed for wearables or other products.

To see an overview of Engage 360, visit www.engage360training.com. (Tire Review/Akron)

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