Crypton Announces Moves Towards Expansion into Global Market - Tire Review Magazine

Crypton Announces Moves Towards Expansion into Global Market

(Clacton, U.K./Tyres & Accessories) Crypton Technology Group has announced some internal restructuring plans designed to assist with its growth strategy in the global garage equipment market.

Ian Garwood, who was recently promoted to sales manager of Traction Chargers, will now also be responsible for the Crypton, Dieseltune and Wheelforce brands in the U.S., South America and Canada.

Geoff Cross, in his role as sales development manager, will also widen his duties to include generating a European market entry and growth strategy in conjunction with the current export team already in place at Crypton Technology Groups’ headquarters in Bridgwater in Somerset.

Over the past five years Crypton Technology Group has focused heavily on U.K. sales, which has involved setting up a strategic independent and national distribution network. Distribution outlets have to provide a proactive marketing stance and be prepared to invest time in training to gain proficient knowledge of the full range of Crypton, Dieseltune and Wheelforce products. This distribution strategy will be put in place on an international scale but with high regard to the individual countries culture, sales methods and techniques.

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