CRP Automotive has reappointed Michael Palm as vice president of sales and marketing.

Palm, who was previously vice president  of marketing and brand management, will now reassume the lead of the automotive sales team and will continue to be responsible for automotive cataloguing and corporate marketing. Palm’s re-appointment comes as a result of a recent restructuring of the executive management team, which combined the executive sales and marketing positions.

A 21-year veteran of the company, Palm is directly responsible for the planning and execution of CRP’s marketing and sales management strategy, corporate brand positioning and promotion of the company. He is a member of the senior management team.