September 2019 Archives - Tire Review Magazine
Is the Steer Position Safe for Retreads?

Many dealers consider retreads a viable option only for drive and trailer axles, but today, experts recognize the steer axle as also a safe and dependable choice in specific applications.

Technology Helps Today’s Retreads Rival New Tires in Quality and Safety

Many retread tire manufacturers still cite long-standing quality and safety misconceptions as the retread industry’s biggest hurdle, but recent advancements in manufacturing technology are helping tire dealers and fleet managers understand the benefits of retreads, specifically in the commercial trucking sector.

The Importance of Consistent TPMS Tool Updates

Outdated TPMS tool software is the root cause of most of the technical support calls we receive. The good news is that this issue is completely manageable and the fix is available right at your shop.

Nissan TPMS Diagnostics And Service

Nissan TPMS systems began appearing in 2003 as a standard feature or option on most models. And, for the past decade, the behavior of all Nissan TPMS systems has been very consistent on all models.

Nissian TPMS Diagnostics
Not Just One Size Fits All: Look at Total Cost of Ownership When Making Skid Steer Application Recommendations

Realizing the crucial role that tires play in skid steer performance, owners are increasingly seeking out features and benefits to maximize their return on investment in terms of uptime, fuel efficiency, productivity, performance and tire life.

10-Step Checklist: Optimize Your Dealership’s Google My Business Listing

There are several easy things you can do to improve the Google My Business listing for your dealership at no cost whatsoever beyond the time it takes you to do it.

Trends in Online Customer Reviews: Dramatic Shifts in Online Visibility Impact Tire Dealers

Over the last couple of years, some significant changes in consumer behavior regarding researching retail sources of everything – including auto service – have left some tire dealers behind because they were not paying attention. Luckily, it is easy to catch up.

In Praise of Training: Why You Need to Spend the Time (and Money) to Train Your Employees

Ensuring that your employees and managers receive training on your policies is just as important as having sound policies in the first place.

Is Your Tire Business Not Reaching Its Potential? Here’s Why

Your dealership’s competitive edge may no longer exist thanks to the Information Age. So, how do you make your business stand out?

With More Options Than Ever Before, a Booming UHP Segment Emerges

With a growing UHP tire segment, a dealer’s job gets a little more complicated.

High-Performance Tire Considerations for Supercars

Supercars have changed drastically over the last 30 years. Here’s what you need to consider before recommending a tire for your customer’s luxury vehicle.

Tire Dealer Perspective: Navigating Customers Through the UHP Tire Segment

The name of the game is making money, but when working with customers in this segment, Jessica Palanjian Rankin, vice president of Grand Prix Performance, points to a more important sales pitch.