September 2018 Archives - Tire Review Magazine
3 Tips to Talking TPMS with a Reluctant Customer

For when the customer asks, “What happens if I don’t replace it?” regarding their TPMS, use it as a way to educate them about proper TPMS service.

TPMS Talk sensors
Proud to be an Independent Tire Dealer: Ryan Anderson, Montana Tire Distributors

In April 2018, Ryan Anderson walked out of the bank as the proud owner of his family’s tire business, Montana Tire Distributors, in Billings, Montana, and he plans to take the company to new heights.

Ryan Anderson MOntana Tire Distributors
Three Best Practices for TPMS Replacement

With so many sensor options out there, it’s important to determine which one would work best for your shop.

Servicing Wheel Bearings and Locking Hubs on 4WD SUVs and Light Trucks

Automatic hubs are used on many 4×4 trucks to disengage the front wheels when four-wheel drive is not needed. Learn to spot and diagnose problems with this troublesome piece of equipment to prevent comebacks.

jeep wrangler 4x4
Can I Ask Them to Sign That? An Introduction to Employment Agreements

An overview of employee agreements, non-competition agreements, confidentiality agreements and employee handbooks.

employee noncompetition agreement confidentiality agreement
The ABC’s of Google Analytics: Acquisition-Behavior-Conversion 

Roger McManus, author of “Entrepreneurial Insanity in the Tire Industry,” decodes Google Analytics metrics for measuring traffic to your website.

google analytics terms
Google Analytics: Easy Ways for Tire Dealers to Get on Board

Once you see what you can learn and how easy it is to find the information, you will be hooked. Let this article be the bait.

Google analytics
The Tire Discounting Dilemma: Customers Want Them, But They Can Ruin Profitability

Every tire business owner agrees that discounting hurts their profitability, yet their sales associates routinely do it. Why is that? Steve Ferrante of Pinnacle Performance explains why and how to prevent your sales staff from doing this common practice.

Discounting tires
Global Trends Favor OTR Tire Services for Heavy Equipment Operators

Recent studies from the construction and rental equipment industries have pointed to a robust construction marketplace ahead, creating strong opportunities for off-the-road (OTR) heavy equipment operators and owners. 

construction tires
Tire Shop Profit Centers: 12 Add-Ons to Bring in More Revenue

Find riches in niches – areas of specialization to help your business grow – by adding some unique potential profit centers.

Headlight restoration
Metro Industrial Tire: Building a Solid Niche Tire Business

Metro Industrial Tire owner Kevin Clarke describes how his business has been able to make a profit in a niche area of the tire industry: solid tires.

Kevin Clarke Metro Tire Chicago Solid tires
How the Little Guy Can Be Key in Changing Policy

“After sitting in on Tire Industry Association’s Federal Lobby Day in June, I saw first-hand the power of having the business owner spend the day in the lobbyist’s shoes,” writes Michael Ingram, managing editor of Tire Review.