3 Tips to Talking TPMS with a Reluctant Customer
For when the customer asks, “What happens if I don’t replace it?” regarding their TPMS, use it as a way to educate them about proper TPMS service.
Proud to be an Independent Tire Dealer: Ryan Anderson, Montana Tire Distributors
In April 2018, Ryan Anderson walked out of the bank as the proud owner of his family’s tire business, Montana Tire Distributors, in Billings, Montana, and he plans to take the company to new heights.
Three Best Practices for TPMS Replacement
With so many sensor options out there, it’s important to determine which one would work best for your shop.
Servicing Wheel Bearings and Locking Hubs on 4WD SUVs and Light Trucks
Automatic hubs are used on many 4×4 trucks to disengage the front wheels when four-wheel drive is not needed. Learn to spot and diagnose problems with this troublesome piece of equipment to prevent comebacks.
Can I Ask Them to Sign That? An Introduction to Employment Agreements
An overview of employee agreements, non-competition agreements, confidentiality agreements and employee handbooks.
The ABC’s of Google Analytics: Acquisition-Behavior-Conversion
Roger McManus, author of “Entrepreneurial Insanity in the Tire Industry,” decodes Google Analytics metrics for measuring traffic to your website.
Google Analytics: Easy Ways for Tire Dealers to Get on Board
Once you see what you can learn and how easy it is to find the information, you will be hooked. Let this article be the bait.
The Tire Discounting Dilemma: Customers Want Them, But They Can Ruin Profitability
Every tire business owner agrees that discounting hurts their profitability, yet their sales associates routinely do it. Why is that? Steve Ferrante of Pinnacle Performance explains why and how to prevent your sales staff from doing this common practice.
Global Trends Favor OTR Tire Services for Heavy Equipment Operators
Recent studies from the construction and rental equipment industries have pointed to a robust construction marketplace ahead, creating strong opportunities for off-the-road (OTR) heavy equipment operators and owners.
Tire Shop Profit Centers: 12 Add-Ons to Bring in More Revenue
Find riches in niches – areas of specialization to help your business grow – by adding some unique potential profit centers.
Metro Industrial Tire: Building a Solid Niche Tire Business
Metro Industrial Tire owner Kevin Clarke describes how his business has been able to make a profit in a niche area of the tire industry: solid tires.
How the Little Guy Can Be Key in Changing Policy
“After sitting in on Tire Industry Association’s Federal Lobby Day in June, I saw first-hand the power of having the business owner spend the day in the lobbyist’s shoes,” writes Michael Ingram, managing editor of Tire Review.