You don’t have to be deaf, dumb, blind or even nasally challenged to know there’s something really smelly about the Ford Explorer. Bridgestone/Firestone Inc. (BFS) has taken the brunt of the negative publicity, and suffered significant financial and perception damage, because of concerns that a "high" number of its tires failed on one particular vehicle.
Door To Door: Gamauf Stumps Dealers, BFS Team
In this new semi-regular feature, we’ll interview key individuals on important issues facing the tire market. For this first installment, we sat down with John Gamauf, vice president of consumer tire sales for Bridgestone/Firestone Inc., to discuss the impact last year’s recall and the current Ford-Firestone situation has had on BFS’s business. There’s been a