Proud to Be an Independent Tire Dealer: Josh Porter, Lex Brodie’s Tires
Josh Porter, co-owner of Lex Brodie’s Tires, has a four-shop business, which operates completely independent of its Oahu-based namesake. Proud to be an Independent Tire Dealer this month is sponsored by Federal Tire.

TPMS Service: Embrace the Opportunity
We’re quickly approaching the point that the average-aged vehicle on the road will have a direct TPMS, which means more vehicles that will come into your shop for TPMS service. Do you know all the points of service? Are you trained in them and ready for your customers?

Walk Before You Run: Standard Operating Procedures for TPMS
If you have SOPs for other work you do, why not have one for a crucial safety system service like TPMS?

Stacked Alignment: Solving Lead/Pull Conditions
When looking to cure a lead/pull problem, look for key signs that can indicate an issue with stacked tolerances of different components and systems.

Getting to the Bottom of the Case: Assessing Casing Quality for More Retreads, More Profit
To get better returns, you have to get more retreads from the casing. In order to that, put your detective hat on and take a closer look at the causes of casing failure.

Designing Mud-Terrain Tires for Today’s Off-Road Enthusiast
Mud-terrain tires, once used almost exclusively by farmers, are now engineered with off-road enthusiasts in mind. Get familiar with the difficult task of how engineers design and develop MT tire designs and rubber compounds to provide off-road grip and on-road performance.

Yelp For Tire Shops: Monetizing What Makes Many a Manager Mad
Believe it or not, Yelp’s claim that their ads work and can bring auto shops more customers actually holds true. So, if you love to make money more than you love to hate Yelp, keep reading.

2018 Top Shop Finalist: Eagle Tire Pros
Driven by an entrepreneurial spirit and the desire to do things right the first time, Tony Johnson, owner of Eagle Tire Pros, has more than earned his spot as a Tire Review Top Shop Finalist this year.

2018 Top Shop Finalist: Courtesy Auto Service and Tire of Tacoma
Courtesy Auto and Tire owners Scott and Susan Welsh understand their market, their ideal customer, and they unflinchingly pursue a differentiation strategy that aims to earn and keep that kind of customer.

Tire Industry Association: A Message from 2018-19 TIA President John Evankovich
New Tire Industry Association President John Evankovich says, “I am looking forward to the opportunity to ‘stay the course’ while building on the collaboration that has helped us move forward in the past few years.’

2018 Top Shop Finalist: Tire Source
For Tom White and Drew Dawson, founders of Canton, Ohio-based Tire Source, success has come from making a move, assessing the results and quickly reacting if an adjustment is needed. Perhaps the most important part is doing so objectively and without ego with an eye toward the health of the company and the future of

Radial Tire Technology: The Importance of Radial Over Bias for Farming
With the introduction of the radial tire design, the whole world of tires changed dramatically.
