October 2015 Archives - Page 2 of 2 - Tire Review Magazine
Aeolus: 50 Years to a Global Brand

Aeolus Tyre Co. welcomed its OEMs, wholesalers and tire dealers from more than 50 countries to the Chinese city of Jiaozuo to be a part of the tiremaker’s 50th anniversary. Aeolus kicked off the September celebration at its 50 Anniversary Conference in the Taiji gymnasium with dancing, music and speeches. During its 50-year celebration, the

Encountering Value

Outside of the medium truck tire realm, the Sumitomo brand and independent tire dealers have not enjoyed a close relationship. Often associated with Sears Auto Centers (not any longer), judging by the results in the most recent Tire Review Tire Brands Study, dealers don’t see a lot in Sumitomo consumer tires; they rated near the

Turning Employees into Salespeople

Looking for new ways to address flat sales and low profitability? Try turning all your employees into salespeople. Regardless of an employee’s position or job description, there’s an opportunity for people at all levels to be salespeople. Here are eight ways to make sales part of every person’s job, adapted from Patricia Sigmon’s new book

Looking Ahead to 2016

This November, I will be taking over as president of the Tire Industry Association (TIA), a role in which I am truly honored to serve. With more than 7,500 members, TIA is the largest it has been in its history. But it’s not all about size; it’s about the strength of the association and how