October, 2011 Archives - Page 2 of 2 - Tire Review Magazine
Worn Chassis Parts Compromise Safety and Ride Performance

Many motorists don’t appreciate the importance of ride control and how it affects driving, handling and braking safety. Not replacing a worn set of shocks or struts may seriously compromise the ability of the vehicle to handle bumps, dips, crosswinds or extra weight. Worn shocks and struts also will increase wear and tear on other

Leverage Text Messaging to Strengthen Your Local Marketing Push

My 70-year-old mother started texting before I did. This probably sounds strange given that I’m the tech geek in the family and "Web" is my middle name. I just never got that hyped about texting. I think it was because I am always being pinged by someone or something (e-mail, phone, kids, door­bell, and so

Incoming TIA President Larry Brandt Outlines Goals

Next month will mark the 10th anniversary of the merger that created the Tire Industry Association (TIA). To say the world has changed a lot in the past decade is a huge understatement, so why should the association be any different? Like many organizations in many sectors, we’ve been forced to consolidate locations and eliminate

West Va.’s King of Retreading Opens Doors With a New Partner

outhwestern Virginia. After successfully selling commercial truck, OTR, passenger and light truck tires since 1972, King’s Tire has recently taken on a new partner – Continental Tire the Americas.What started as a small family business is now garnering national attention as King’s Tire formally cut the ribbon on its reopened and all-new 25,000-square-foot retread tire

Two Years After GPX Acquisition, Alliance Still Focusing on Growth

When Alliance Tire Group acquired portions of the bankrupt GPX International Tire in December 2009, the tiremaker inherited a presence in the medium truck tire market, taking over distribution of China’s Aeolus Tyre Co. in the U.S. Prior to the purchase, Alliance’s core business had been in the off-highway segment. With the acquisition, Alliance was

Nitto-Sponsored Documentary Seeks to Honor, Remind of Historic Events

"If you harm them, you must harm me. I was brought up in a small town where I knew the shame and dishonor of race hatred. I grew to despise it because it threatened the happiness of you and you and you."With those words, then-Gov. Ralph Carr urged Colorado residents to do what many millions

Getting Pink: 25 Years Later, Breast Cancer Awareness Month Still Needs Support

Please don’t turn away because you see pink. Please don’t think reading something with pink on it makes you less of a tire person. In fact, not paying attention could make you less of a person.The ribbon on our front cover and the logo on this page are in support of National Breast Cancer Awareness

October 2011 Sales Intelligence

Covering Bangor, Maine; Detroit, Mich.; Jackson, Miss.; Phoenix, Ariz.; Portland, Ore.; and Topeka, Kans., retail tire markets during the period of Sept. 23-27.Tire Review and InteliChek present up-to-date tire and service price information from U.S. metropolitan areas.For this monthly feature, InteliChek directly contacts a selection of independent tire dealers, mass merchants and car dealers to