October, 2010 Archives - Page 2 of 2 - Tire Review Magazine
Strong People, Focused Strategy Has Cooper Moving, Says Armes

One could certainly see Roy Armes as the typical organizational man, given his long 31-year background with Whirlpool, where he held a number of domestic and overseas executive posts. But no doubt he is an operations man, and his turn as chairman, president and CEO of Cooper Tire & Rubber Co. bears this out. Armes

New Chief, New Offices, New Sponsorship, Renewed Attitude at Pirelli

When he took over as chairman and CEO of Pirelli Tire North America, Mauro Pessi was certainly no stranger to the tiremaker or its parent, Pirelli Tyre. After a year as CEO of Italian brake component maker Brembo, Pessi, 43, returned to his roots when he became head of Pirelli’s North American operations. Pessi had

Incoming TIA President Mike Berra Outlines His Plans

At this point, I think we have all become somewhat fatigued by the constant drumbeat of bad economic news. As I prepare for my term as president of the Tire Industry Association (TIA), I’m encouraged that I am taking leadership of an organization that continues to grow. Just two examples of this are the fact

Yokohama Plays to Strengths With Sports Marketing Push

Sports marketing has long been a part of the tire spectrum. But for most of the last 100 years, that “sports marketing” was tied primarily to motorsports. “Race on Sunday, Sell on Monday” was the mantra of every major brand involved in motorsports, hoping that on-track success would lead to in-store success. Times have changed,

Steering the Course at the Bridgestone Racing Academy

With the sun beating down and heat from nearby engines surrounding me, I thought to myself, “They definitely don’t prepare you for this in journalism school.” There I was, fully clad in a Nomex racing suit – plus shoes, Nomex socks, racing gloves, a helmet and a balaclava – squeezed into the cockpit of a

Goodyear Heads South – to Florida – for Winter Tire Rollout

It was a balmy 89 degrees in Fort Walton Beach, Fla., last month when Goodyear introduced its new Ultra Grip Ice WRT to a select group of dealers and media. No, that’s not a typo. The tiremaker used the McKinley Climatic Laboratory, housed at Eglin Air Force Base, as the site for the rollout of

Giti Tire Blazes New Trail With New Champiro HPY HP Line

Giti Tire USA certainly made a lasting impression with its very first product demonstration event in North America – blistering track speeds on a blistering hot day in Arizona. The company unveiled its new Champiro HPY ultra-high performance line at Firebird International Raceway, where air temperatures hovered around 106F and track asphalt temps were measured

October 2010 Sales Intelligence

Covering Helena, Mont.; Lexington, Ky.; Macon, Ga.; Madison, Wis.; Oklahoma City, Okla.; and Trenton, N.J. retail tire markets during theperiod of Sept. 25-26, 2010. Tire Review and InteliChek present up-to-date tire and service price information from U.S. metropolitan areas. For this monthly feature, InteliChek directly contacts a selection of independent tire dealers, mass merchants and

Use This Letter for All of Your Customers – If You Can Live Up to It!

safety, and surely none can claim the level of expertise that this store and its staff holds. Why? Simply put:This store is focused completely on tires and service, and nothing else. Ask yourself this:Do Iwant to purchase something this important to my well-being, and that of my family, from a place that doesn’t even specialize

Get the Most Out of Tire Service Trucks

Tire service trucks can be a profitable customer service solution for an independent tire dealer – if the dealer selects the right truck. According to a service body manufacturer and a coordinator for a road service fleet, the following are points to consider when purchasing a vehicle to serve commercial truck, OTR, industrial and agricultural