October, 2004 Archives - Tire Review Magazine
Significantly Deflating

Percentages are funny things. Sometimes they work for you, sometimes not. Take the figure 25%, for example. If you are right only 25% of the time, you’re either the parent of a teenager or in government service. If you’re wrong 25% of the time, you qualify for management. A profit increase of 25% means you

Do You Know Us?: If You Don’t, You May be Alienating Your Most Profitable Customers Forever

If you’re like most tire dealers, you’re probably turning your back on the most profitable customers you’ll ever see. Not intentionally, perhaps, but this unique group of customers – tuners, enthusiasts, restylers, whatever you want to call them – is often left frustrated trying to deal with dealers. So, they leave and find another option.

Advergaming: The Future of High Performance Advertising?

High performance tire and wheel companies certainly know a thing or two about how to reach consumers. Specialty enthusiast magazines are stuffed with ads from these companies, and most have highly interactive Web sites – all designed to reach that red-hot 18-25-year-old market. But a new and highly popular form of brand and product promotion

Fast Track to Profits DOT Racing Tires

DOT racing tires, also known as R-compound tires, are hot on the track and off. They boast decent margins, and they practically sell themselves: Customers are educated, experienced and already know what they want. But that doesn’t mean it’s easy to be in the DOT race tire business. More than with any other tire product,

Right Repair Rates: Following Rules Can Keep Speed Rating, Some Tiremakers Say

ff cleaner. Goodyear adds this proviso: “If the hole shows evidence of fabric splitting, such an injury cannot be properly repaired using a standard puncture repair procedure. This type of injury must be skived out and repaired as a section (reinforced) repair.” But, while this will maintain the serviceability of the tire, it will also

Don’t Be Shorted

The old axiom of “supply and demand” is a long established and proven part of our free enterprise economy. The principle typically refers to pricing pressures, but there’s another, more basic, issue of product supply. Shortages – or in extreme cases, non-availability – of everyday components needed to replace worn or damaged parts can cripple

Wheel Dressings

We often look only at the final product, without giving much thought as to how wheels are made, how the finish is applied or what makes one type of wheel more or less expensive than another. But product knowledge will help you improve your sales when talking to your customer. This month continues a series