November, 2012 Archives - Tire Review Magazine
Product Spotlight: Shop Air Compressors

Durability, performance and reliability are just as important to shop owners as cubic feet per minute (cfm) and pressure (psi) when it comes to air compressors. Whether gas or electric, air compressors serve many daily purposes in the shop, from providing compressed air to inflate tires to being the essential engine of the dozens of

Killer Spikes & Spiking Car Killer

One vehicle’s “spooky” charging system behavior proves to be a mystery

The Great MSRP Debate

The road to smarter, more informed consumers is paved with unintended consequences

Pirelli Unveils Cinturato P7 All Season Plus at New F1 Track

By the time you’re reading this article, Formula One will have returned to the U.S. after a six-year absence. On Nov. 18, F1 race fans from aro­und the world will have focused their attention on the newly constructed and purpose-built Circuit of the Am­ericas in Austin, Texas. The track truly is something to see, and

Bridgestone’s Investment in S.C. Continues to Grow

Bridgestone Americas recently hosted industry journalists for an in-depth tour of its expand­ed 1.8-million-square-foot passenger/light truck tire plant in Aiken County, South Carolina.The additional 474,000 square feet of production and warehouse space joins the previously announced 266,000-square-foot expansion of the plant in July of this year. The facility, which produced its first tire in 1998,

Bridgestone Dealer Meeting Reveals Renewed Focus, New Boss

There’s a new boss at Bridgestone Americas. And because the boss is such an integral part of success for both the tiremaker and its dealers, the company is shifting its entire go-to-market strategy.Through product innovation, revamped marketing campaigns and a stronger digital media effort, Bridgestone said it will target consumers in an all-encompassing, comprehensive way.

No More Spares: Now What?

As more OEMs choose to eliminate spare tires, it’s time to weigh the alternatives

Tire Wear and Trailer Alignment

Improve fuel economy and maximize tire performance through proper trailer alignment

TPMS Sensor Swapping

Addressing the main causes of sensor failure and reviewing tips for their replacement

Vehicle Lighting Overview

A look at the evolution and latest developments in headlamp technology

November 2012 Sales Intelligence

Covering Bangor, Maine; Detroit, Mich.; Jackson. Miss.; Phoenix, Ariz.; Portland, Ore.; and Topeka, Kan., retail tire markets during the period of Oct. 1-3, 2012. Tire Review and InteliChek present up-to-date tire and service price information from major U.S. metropolitan areas.For this monthly feature, InteliChek directly contacts a selection of independent tire dealers, mass merchants/chain stores

How to Balance a Tire/Wheel: Step-by-Step

This article on how to properly balance tire and wheel assemblies is the final 2012 installment in our series covering basic tasks performed in tire dealerships.