November, 2000 Archives - Tire Review Magazine
Dale, Dale, He’s Our Man…

Dale Schermerhorn.Learn that name and learn it well. He’s our new poster boy.Dale lives in Connecticut and drives a Honda Accord. That’s really all I know about good old Dale. Except that he doesn’t keep his tires properly inflated.USA Today – often referred to as the “McPaper” because it serves up news hot, fast and

Trailers Should Sometimes Come First

Trailers Should Sometimes Come First If the headline above caught your attention and conjured up visions of big rigs heading down the highway backward, we accomplished half of our mission. Make no mistake, we’re not advocating changing the direction of traffic flow, but we do want to underscore and explore the importance of devoting some

Wheel Well: What the Future Holds For Custom Wheel (and the Dealers Who Sell Them)

Wheel Well What the Future Holds For Custom Wheel (and the Dealers Who Sell Them) The wheel. A long ago invention that somehow managed to change the world. A round object that’s so imbedded into our culture we have no idea how civilizations survived without it. But it’s no longer just a commodity that we

The “Big” Approach: Treating Smaller Fleets Like the Big Guys Can Help Win Them Over

When it comes to proper, dollar-saving tire maintenance, small and medium sized fleets – especially owner-operators with a handful of tractors – are probably the toughest customers. On their tires, and on their dealers. While they know they need tires, often times cost issues, the lack of a formal controlled vehicle maintenance program, and/or the

Before the Snow Flies: Now Is the Best Time to Get Your Fleet Customers Ready for Winter

Before the Snow Flies Now Is the Best Time to Get Your Fleet Customers Ready for Winter Your trucking fleet customers may work at a constant pace 24/7/365, but Mother Nature doesn’t. Spring and fall serve as pleasant breaks between the two toughest seasons on commercial trucks and truck tires – summer and winter. Now

Fleets Need Help With Repairs

Fleets Need Help With Repairs Many fleets perform their own tire repairs – for better or worse. Dealers and retreaders can either curse their bad luck at losing potential business or take advantage of the situation.At first glance, it appears dealers and retreaders lose business when fleets do their own tire repairs. A deeper look