Bridgestone Expands its Potential With New Potenzas
With the introduction of three new Potenza tires, the expansion of the fuel-friendly Ecopia line and the kickoff of the annual Safety Scholars Contest and Drive-and-Learn tour, it’s been a busy year so far for Bridgestone Americas.In a series of back-to-back events in mid-March, the tiremaker unveiled the new tires to dealers and select media,
Supply Issues Aside, CTA Continues Brand-Building Efforts
After a long, cold winter, there is nothing nicer than a warm, welcoming, sun-soaked destination for a tire dealer meeting. Someplace like Jamaica, for instance. Which is precisely the place Continental Tire the Americas took 290 of its Gold Dealers for the group’s annual meeting and incentive trip. And the dealers in attendance took full
ATD Thinks Tire Pros Program has What Dealers Want
Independent tire dealers, pelted by competition from all corners, seek market assistance and advantages, with ways to distinguish themselves in their markets or “fool proof” systems that actually deliver increased sales and profits. At the end of the day, most of these require a great deal of dealer involvement and effort; nobody rides for free
With Gemini Gone, Goodyear Homes in on a New Retail Plan
Tire dealers have never been bashful about telling you when something isn’t working. It’s often been a question of whether they are being heard.