March 2021 Archives - Tire Review Magazine
Wheel Alignment Basics

As Americans gravitate to more SUVs with larger tires, proper alignment is of increasing importance as a way for your customers to maximize their investment.

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Rethinking Your Wheel Weight Assortment

Your wheel weights could be hiding indirect costs related to them falling off or losing their adhesion, which leads to comebacks for rebalancing.

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Can Tires Sell Shocks and Struts?

Tire wear patterns are visual representations of how the vehicle is performing and how owners maintain their vehicles.

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Winning the Customer Care Game

When you put customer care at the forefront of your high-octane offense, it can have a measurable impact on your bottom line.

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Loaner Vehicles: Drive Revenue, Customer Satisfaction

If managed efficiently, loaner vehicles can impact your business in many positive ways leading to higher sustained revenue.

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Dealer Focus: Kyle and Shannon Rockhill, Rock’s 54 Tire & Oil

The Rockhills have sustained their shop’s reputation of fast, friendly and reliable service, even when the pandemic has made business less reliable.

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The SUV & CUV Tire Megatrend

A shift to larger rim diameters in recent years, combined with a wide variety of consumer expectations for these versatile vehicles, results in a vehicle segment that’s a bit more complicated for the dealer.

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Investing in TPMS Tools

The TPMS tools you invest in can either make or break the efficiency of your shop’s TPMS program.

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Tips for Selling Retread Tires to Vocational Fleets

Just as the tire manufacturers have multiple new tire products to meet various demands, their retread arms and independent retreaders can meet those same needs through retreaded tires.

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Exec. Interview: Continental Tire Talks Customer Centricity

Continental has set its sights on becoming the leader in digital tire solutions by 2030, with its dealer customers at the core of its innovation.

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How to Increase Your Car Count by 10% in 2021

Leveraging the three C’s of customer service will help shops keep customers, grow business and sell more tires.

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