March, 2010 Archives - Tire Review Magazine
4 Things You Can Do To Make Your Business Inviting To Women

Women influence 85% of all consumer-purchasing decisions in the U.S. and 66% of the consumer-purchasing decisions in Canada. When thinking about the impact that this group has on commerce and on businesses in general, you are probably asking yourself this question: “Am I Getting More Than My Fair Share Of This Opportunity?” The next question

Cooper Launches Weather-Master WSC

Cooper Tire & Rubber Co.’s newest tire – the Weather-Master WSC – targets the growing CUV and SUV markets, providing superior winter performance and a premium design, according to the tiremaker. In February, Cooper introduced the new winter tire to a select group of dealers and media in Sault Ste. Marie, Mich. Parti­cipants tested the

ATD, Nitto Have ‘Strong Desire’ to Build Partnership

Nearly two years into their distribution arrangement, relations between American Tire Distributors and Nitto Tire USA Inc. remain quite warm. In fact, they could get even hotter in the coming years. That warmth was especially helpful in early February when ATD brand director Leon Sawyer and Tire Review were conducting a winter tire test in

New Products Set to Fuel Growth as Hankook Nears $1 Billion Mark

Expect the unexpected…Embrace new ideas…Keep forging ahead. Those were the key phrases used by Bill Bainbridge, director of brand communications, in his opening remarks at Hankook Tire America Corp.’s recent dealer meeting. Some 100 tire dealers from the U.S., Canada and Puerto Rico couldn’t have asked for a better location than the Ritz Carlton in

Yokohama’s King on Tire Labeling, New Tire and Modern Tire Buyers

Dan King, 47, has spent his entire life in the tire industry, first with his family’s Bymar Tire & Brake in Mission Viejo, Calif., where he started working at age 12, and today as vice president of sales and marketing for Yokohama Tire Corp. Like many children of tire dealers, King benefited with a good

The Right Tire Service Tools Save Time

Tire service tools used to consist of a basic tool kit, tire iron, lug wrench and some repair materials – anything else was considered a luxury. No more. Time is money, and having the right tools for the task can make tire service easier and more efficient for technicians – saving time and money. It

Spring Brings Plenty of Wiper Sales

Wiper blades are first and foremost a safety item. They improve visibility through a windshield obscured by rain, snow or even mud, giving the driver more time to see and react to traffic or road hazards. They come in a bewildering array of part numbers, brands-within-brands, and with many alternative ways of describing the components.

March 2010 Sales Intelligence

Tire Review and InteliChek present up-to-date tire and service price information from U.S. metropolitan areas. For this monthly feature, InteliChek directly contacts a selection of independent tire dealers, mass merchants and car dealers to obtain current pricing on replacement tires and vehicle services. InteliChek requests and verifies retail prices via phone calls, using specific vehicles,

Collaboration, Not Consolation, Should Guide Tire Regulations

The European tire industry did not wait until the legislator forced them to make progress on safer or cleaner tires. The industry voluntarily announced in Nove­mber 2006 that it wanted to contribute to the global efforts for reducing CO2 emission while securing the safest tires on the market.” – European Tire & Rubber Manufacturers’ Association

Rolling Resistance: What Really Makes a Tire Fuel-Efficient?

res are carbon black and silica.The use of lower levels of filler and larger sized particles result inbetter rolling resistance. Carbon black is predominantly used in tires,but the use of silica has become a primary alternative to improverolling resistance. When silica is used to improve rolling resistance,it is traditionally used with a silane coupling agent,

Supply Nearly Meets Demand in OTR Segment, Market Loosening

The OTR tire market has gone through drastic supply and demand changes over the last several years, making it tough for dealers – and manufacturers – to adapt. The good news is things are forecasted to stabilize in the near future, even in the hard-to-produce 57- and 63-inch sizes. In the earlier part of the

Grab That Wheel: Create an Employee Handbook to Take Control

When most owners of tire businesses see the term “employee handbook,” they are likely to have one of several thoughts – usually all negative.   You might be thinking that you simply don’t have time for that now, feeling that business is simply too tough to mess with minor details. “I’ll get to it when…”