March, 2003 Archives - Tire Review Magazine
Habit-Changing Agents

When I was in the advertising biz, the best piece of advice I ever got was this: It’s easy to write beautiful copy. It’s damn hard to get someone to spend $1 million on a machine they don’t need. It is equally true is that it’s damn hard to get people to change their ways.

Retreading Smaller Tires

Retreading Smaller Tires The popularity of radial commercial light truck tires has increased dramatically in the last several years – especially in Classes 3-5. The most popular sizes have 16- to 19.5-inch wheel diameters and differ from their traditional light-duty or recreational service counterparts by having design features and materials commonly found in larger commercial

Balancing for Bucks

Balancing For Bucks So what if a line haul driver can’t feel the vibration? Taking a pass on balancing truck tires is a big mistake for fleets, for drivers and, ultimately, for dealers. Following the flow of technology is going to help your fleet customers. That’s the trend. If you save them money, they love

Running in Tandem

Running in Tandem Fleet & Dealer Partnerships: Creativity, Dedication and Trust Help Both Sides in Today’s Brutal Market Sometimes a story sounds too good to be true. Listen to what fleet owner Duane Acklie from Omaha, Neb., has to say about spending money with tire dealers. "When I spend money with today’s sophisticated, creative tire

Good First Impression

Good First Impression Phone Skills, Being Attentive and ‘Smiling’ Can Win Over Customers I had a plumbing problem at my house and decided to repair the problem myself. I took the sink apart and proceeded to The Home Depot. I found the plumbing department and rummaged through the bins for about 15 minutes for the

Cause and Effect

Cause and Effect Finding Reasons For Irregular Wear Saves Downtime and Money What causes a tire to develop an irregular wear pattern? Often, the answer depends on axle position and the conditions under which the tire operates. Most uneven tread wear conditions on drive and trailer axle tires are usually attributed to improper inflation pressure.

Mostly Cloudy

Mostly Cloudy Consolidations, NHTSA testing and Asian imports have made the retread market muddy Inspect the casing. Remove old tread. Apply new tread rubber. Cure and trim the tire. Repeat as necessary. The act of retreading a tire isn’t the most complex thing in the industry. However, getting a firm handle on the medium truck